Product Marketing Senior Manager

Team:
Marketing City:
Austin State: TX
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values:
Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role Vault CRM is in the middle of one of the largest platform shifts in life sciences software. More than 200 customers are live, and 14 of the top 20 biopharmas have committed to it globally, including recent selections by Amgen, Biogen, Eli Lilly, and Regeneron.

We're looking for a Senior Product Marketing Manager to lead U.S. product marketing for Vault CRM Suite. This is a senior individual contributor role. You'll own the launches, messaging, and field enablement that shape how the industry understands the next generation of CRM, including new agentic capabilities like the Agentic Call Report.

Why this role

Lead product marketing for the category leader. Vault CRM is the established choice for life sciences commercial teams. You'll shape how it defines what comes next.

Own the launches that matter. New agentic capabilities and suite products are coming to market, and you'll take them from product vision to field-ready story.

Influence s role connects Market Strategy, Product Management, Sales, and Field Marketing. It's well suited to someone who knows how to build alignment in a large, complex organization and enjoys doing it.

Work Anywhere. Do your best work from wherever works best for you.

Stability and purpose. Veeva is a profitable, growing public company and a Public Benefit Corporation serving the companies that bring medicines to patients.

What You'll DoIn collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan—including customer retention, adoption, and cross-sell/upsell strategies

Lead product launches and release marketing, from positioning through field readiness

Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets

Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks

Partner closely with Field/Integrated Marketing on campaigns, events, and account programs

Own the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success

Own and execute large scale customer conference agendas and content, and customer advocacy programs

Drive product awareness through PR, article placements, and social media

Build and maintain an optimized library of sales collateral and competitive assets

Establish a consistent operational cadence across market strategy, product management, and marketing for Vault CRM Suite product marketing initiatives

Requirements6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced…