Media Strategist - Automotive & Dealership

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Job title:
Tier 3 Cross-Tier and Dealer Group Lead (Cross Tier Media Strategist)

52 Weeks contract with possibility of extension

Shift: M- F: 8/9 and wrap around 4/5

Role Overview:

As the Tier 3 Cross-Tier and Dealer Group Lead, you will be responsible for developing partnerships across teams and uniting marketing strategies across tiers and with Dealer Groups. Your entrepreneurial spirit will enable cross-tier initiatives through internal and vendor partnerships, leveraging data granularity and analytics to support a cohesive approach across tiers.

Key Responsibilities:

• Cross-Tier Media Strategy:
  Collaborate on Cross-Tier Strategy and Measurement:
  Work with the client’s internal media team to develop a tierless endemic strategy and measurement plan, including ROAS, foot traffic, and , align strategies to promote seamless execution down to the Dealer level, and communicate cross-tier strategies to enrolled Dealers and vendors through webinars and field teams.
• Data Enhancements:
  Utilize data from the T3 product portfolio (including Chat, Trade, Call Tracking, etc.) to enhance audience development and sharing capabilities. Identify exclusive first-party data DDS can share with participating Dealers via approved vendors (at no additional charge to Dealers).
• Elevate Retail Media Strategies for Dealers:
  Build and execute Tier 1-2-3 strategies that leverage audience sharing, incremental unique reach and frequency planning, creative & message synchronization, optimization, and measurement with the dealer impact at the core.
• Stakeholder Engagement:
  Attend stakeholder meetings and serve as the primary T3 contact for cross-tier advertising and goals and educate all stakeholders (dealers, agency partners, RDPMs / DDPMs, and Brand teams) on foundational best practices and more advanced growth strategies.
• Tactical Opportunities:
  Work with brand teams to identify the best tactical opportunities for T3 support, aiming to maximize retail performance and sales for key markets, channels, or models.
• Accelerate IMR Adoption and DDS Program Participation:
  Leverage leadership experience and background to elevate the value exchange, resulting in more dealers joining DDS’ digital advertising program through a clear, value-driven narrative.
• Drive Accountability for Sales-First Media Planning and Outcome-Based Vendor Margins:
  Connect dealer media activity to vehicle sales using sales data and attribution models, developing vendor compensation plans integrated with measurable outcomes that matter.
• National Strategies:
  Bring a T3 perspective into National strategy and planning sessions to support execution at the dealer level, including activation, consent, and measurement.
• Innovation:
  Keep up with the technological landscape and emerging tools, applying them across tiers down to Tier
  3. Build a formal Learning Agenda to test new offerings and rapidly scale adoption of what actually performs and hold providers accountable.
• Implementation SME:
  Be the SME for all cross-tier efforts as they relate to T3. This can include feasibility vetting, partner selection, collaborating on measurement plans, and launch/implementation/optimization efforts.
• Scale What Works with AI:
  Identify and scale practical AI applications in-program and/or for participating dealers
• Dealer Groups and Council Members:
• Direct
  
  Collaboration:
  
  Establish and lead direct collaboration with defined Dealer Groups and Council members to develop shared goals, timelines, and strategic opportunities. Foster…