Sr. Marketing Manager- Healthcare Informatics- Remote US Northeast

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. At Siemens Healthineers, your work will help develop and execute marketing strategies for our diagnostic informatics / digital health solutions.

Lead, develop and execute U.S. go-to-market strategies for the diagnostics informatics products to include strategic marketing plans that meet the revenue objectives. Create differentiated positioning and messaging based on customer needs, market trends, competitive insights and engagement with sales organization. Partner with product management, sales, medical, and regional marketing teams to drive sales pipeline growth and customer adoption. Develop sales enablement tools, customer presentations, digital campaigns, and thought leadership content.

Maintain and update sales enablement tools. Develop and deliver impactful training for specialist sales teams. Lead interaction and partner with community of Informatics Sales Specialists to maximize knowledge and shape business performance. Support product launches, industry conferences, webinars, and customer events including onsite customer sites, and Tarrytown NY HQ customer visits and selected Mobile Labs events. Cultivate and develop customer reference sites specific to informatics portfolio.

Monitor business performance, market dynamics, and customer feedback to optimize marketing programs. Collaborate with global and regional stakeholders to ensure marketing alignment and execution. Influence global product decisions as the voice of U.S. customers. Comfortable developing and presenting to internal and external stakeholders in 1:1 and group settings. Complies with U.S. FDA regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Travel up to 40% of the time. Performs other related duties and responsibilities as assigned.

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field; MBA preferred.
• 7+ years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics.
• Strong understanding of laboratory workflows, diagnostics markets, healthcare IT, middleware, automation, LIS, digital health, or clinical informatics.
• Proven experience with product marketing, product launches, and go-to-market strategy.
• Excellent communication, presentation, and storytelling skills as the brand ambassador for the product line.
• Ability to translate technical concepts into customer-focused value propositions.
• Ability to solve problems internal and external issues with a growth mindset and disposition to change management.
• Experience conducting market analysis and competitive intelligence.
• Strong project management and cross-functional leadership capabilities.
• Proficiency with digital marketing, CRM, analytics, and marketing automation tools.
• Results-oriented with strong commercial acumen and customer focus.

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We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers,…