Digital Marketing Specialist

This role is open to candidates who live in Texas, Florida, Utah, Virginia, North Carolina, or Massachusetts.

The digital marketing specialist will be hands-on in driving our digital-first growth strategy. They will contribute to brand awareness, pipeline acceleration, customer adoption, and partner communications. They will own execution of core digital channels including email marketing and organic social media.

Generus, Inc. seeks an individual who enjoys a fast-paced and creative environment that encourages out-of the-box thinking, efficient problem solving and timely execution. You are a multi-tasking self-starter and can shift priorities quickly as needed. You employ high levels of organization and superb communication skills while maintaining a positive "can-do" spirit in the face of a challenge.

You understand digital marketing and are eager to put your expertise to work for good.

If you want to be part of the social impact part of your world, help scale a highly differentiated product, and join a high-growth environment where your work directly shapes our future, we’d love to talk.

The Digital Marketing Specialist will be responsible for:

• Lead email marketing
• Create and maintain an email marketing content calendar with messaging and audience recommendations
• Write email content and work with design for imagery
• Using Hubspot, build, test and schedule email sends and nurture programs
• Ensure compliance with subscription and data regulations
• Lead social media
• Create and maintain a social media content calendar
• Write and schedule content with emphasis on Linked In
• Advises on best practices for company and employee social media presence
• Provide data analysis & feedback
• Deliver monthly, executive-ready reports and data analysis on email and social media performance
• Highlight trends driving success or limiting performance and contribute to optimization plans
• Support integrated marketing initiatives
• Assist with other channels, including website, Google advertising, display advertising, review site management, and marketing events as needed
• Supports brand consistency in visuals and messaging

• 3+ years of marketing experience
• Bahelor's degree or Associate's degree with comparable work experience
• Hands-on experience building and executing email campaigns and workflows in Hubspot

We are looking for someone who:

• Has excellent written and verbal communication skills for internal audiences and buyers
• Has a high tolerance for ambiguity and bias toward building structure rather than waiting for it.
• Has a genuine excitement about using marketing skills to drive social good with Generus
• Has a collaborative and proactive team member with strong interpersonal skills;
• Is an adaptable, flexible problem-solver; and
• Is self-motivated and able to work independently in a remote environment

• Ten paid company holidays for eligible employees
• Paid time off for eligible employees
• Volunteer time off
• Remote work, with home office set-up stipend

Generus is an equal opportunity employer and is committed to providing a work environment free of harassment, discrimination, retaliation, and disrespectful or other unprofessional conduct based on race (including, but not limited to, hair texture, and protected hairstyles such as braids, locs, and twists); religion (including religious dress and grooming practices); creed; color; sex/gender (including pregnancy, childbirth, breast feeding or related medical conditions);

sex stereotype, gender identity/gender expression (including whether or not you are transitioning or have transitioned), and sexual orientation; national origin; ancestry; physical or mental disability; medical condition; genetic information/characteristics; marital status/registered domestic partner status; age (40 and over); sexual orientation; military or veteran status; citizenship and immigration status; reproductive health decision-making; and any other basis protected by federal, state or local law or ordinance or regulation.