Marketing Operations Manager - US Remote

Remote

Perfect Serve is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company was founded in 1997 and has grown steadily since then, with a notable jump after several major acquisitions were announced in 2019. Perfect Serve now has 400+ employees, 30,000+ customers — spanning medical practices, hospitals, and health systems — and $100 million+ in annual revenue.
Perfect Serve’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real-time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well‑being of their clinicians.
Leading analyst firms like Gartner® and KLAS Research have consistently validated our approach:

• In 2026, Perfect Serve was named highest in execution and furthest in vision in the Gartner Magic Quadrant™ for Clinical Communication and Collaboration — the clear segment leader.
• Perfect Serve also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.

At Perfect Serve, you'll have a unique opportunity to join a collaborative team with decades of experience that finds new ways to delight our customers every day. This involves consistent efforts to stay on the cutting edge of product development, which includes everything from implementing AI in new and existing solutions to brainstorming with customers about novel workflows. But you don't have to be in product to make in impact — everybody at Perfect Serve contributes to important work that moves the business forward.
If you're looking for a well‑established, tech‑forward company full of smart people doing meaningful work, you've found the right place!

The Manager of Marketing Operations is responsible for the operational foundation enabling Marketing to execute, measure, and scale effectively. Reporting to the Revenue Operations leader, this role serves as a key operational partner to Marketing leadership, translating go‑to‑market strategy into the processes, systems, data, and insights that connect marketing activity to pipeline and revenue.

This role owns the day‑to‑day mechanics of marketing operations, including lead lifecycle management and routing, marketing automation, campaign operations, attribution execution, funnel analytics, marketing data quality, and the marketing technology stack. This role will work closely with Marketing and Sales Operations to create clear visibility across the buyer journey and ensure leads and accounts move between Marketing and Sales with speed, consistency, and the right context.

This is a hands‑on role for someone who can move comfortably between systems, data, process, and business partnership. The right person will understand that great Marketing Operations is not simply about administering marketing technology or reporting campaign results. It is about building the operating infrastructure that allows Marketing to understand what is working, invest intelligently, and create measurable impact on pipeline and revenue.

Key responsibilities

Funnel and lead lifecycle operations

• Own the operational execution of the lead and account lifecycle from initial engagement through handoff to Sales.
• Design lifecycle stages, qualification criteria, scoring models, and routing logic in partnership with Revenue Operations, Marketing, and Sales, then implement and maintain them
• Manage lead and account routing to ensure high‑quality opportunities reach the appropriate BDR or seller quickly and accurately.
• Monitor MQL-to-Sales acceptance, meeting conversion, opportunity creation