Senior Marketing Lead - Membership Club Launch - Volunteer

Overview

Ideal for someone with a strategic creative mindset to lead our small but brilliant marketing team to launch Think Tenacity Academy Club membership for 2026. A new year opportunity to make social change in your community.

By volunteering with Think Tenacity Academy, you step into a strategic leadership role that bridges corporate expertise and social purpose—fueling sustainable growth, empowering the next generation, and creating meaningful, measurable change. In the long term you will be assisting us with the future success of the organisation mission educating and raising awareness free mental health support tackling health inequalities by providing free therapy sessions for Black marginalised communities and Black entrepreneurs.

Volunteering as Senior Marketing Lead at Think Tenacity Academy delivers impact on multiple social-purpose levels.

• Provide membership marketing strategic oversight for the launch of Think Tenacity Club, supporting the senior leadership team and fellow trustees.
• Develop digital brand presence, ensuring our voice, reach, and impact reflect Think Tenacity Academy’s mission to tackle mental health inequalities by providing free, culturally responsive therapy for underserved Black and marginalised communities.
• Work collaboratively with the therapy team and marketing volunteers while confidently leading from the front.
• Develop and execute a Q1-Q4 membership marketing strategy for the Think Tenacity Academy Club launch in 2026.

• Senior-level experience in membership marketing and digital branding strategy
• Understanding of online membership platforms
• Experience working at board or senior management level (trustee experience welcomed but not required)
• Ability to provide strategic challenge and constructive oversight
• Confidence interpreting digital performance data and assessing strategic implications
• Member acquisition and retention strategy
• Value proposition for members

• Passion for the Cause
• Proactive & Resourceful
• Resilient & Persistent
• Integrity & Trustworthiness
• Creative Thinker
• Team Player with Leadership Flair

• Stakeholder Engagement – Confident relationship-builder with senior decision-makers.
• Advance Level Communication (Verbal & Written) – Strong pitch-writing, presentation, and storytelling skills.
• Cross-Sector Collaboration – Comfortable working across corporate, community, private and public-sector environments.

• A keen interest in working in a small charitable organisation and making a difference to health inequalities to break Black mental health stigma.
• Ability to remain calm to prioritise workload to meet deadlines.
• Deep commitment to equity, inclusion, and social justice

A new year role opportunity to suit someone who is willing to hit the ground running in 2026 using private or public sector leadership experience for social change to play a pivotal role in strategically shaping the launch of Think Tenacity Academy Club by developing a Q1-Q4 membership marketing strategy.

Working from home you will:

• Provide membership marketing strategic oversight for the launch of Think Tenacity Club supporting the senior leadership team and fellow trustees.
• Develop digital brand presence, ensuring our voice, reach, and impact reflects Think Tenacity Academy’s mission to tackle mental health inequalities by providing free, culturally responsive therapy for underserved Black and marginalised communities.
• Work collaboratively with the therapy team and marketing volunteers while confidently leading from the front.

• Member acquisition and retention strategy
• Champion online membership brand tone and voice
• Value proposition for members
• Ethical membership marketing of therapy and wellbeing community programs
• Support impact-led online storytelling that demonstrates outcomes for Black and marginalised communities journeys by awareness → membership → impact → outcomes