Poppy Appeal Manager

Overview

We are looking for a passionate and dedicated individual to join the Royal British Legion as a Poppy Appeal Manager for London. This role offers a unique opportunity to coordinate all aspects of the award‑winning Poppy Appeal in your area, working closely with the Regional Poppy Appeal Manager to meet agreed income, expenditure, and contribution targets. You will manage relationships with local supporters, partners, and volunteers, ensuring they have the resources and support they need to maximise fundraising efforts and make a lasting impact.

• Build and nurture corporate partnerships and coordinate the Poppy Appeal launch, including fun PR and media activities.
• Recruit and induct new Poppy Appeal Organisers, helping them thrive.
• Represent the Royal British Legion in the local community and engage with key stakeholders.
• Coordinate all aspects of the award‑winning Poppy Appeal, meeting agreed income, expenditure, and contribution targets.
• Maintain relationships with local supporters, partners, and volunteers, ensuring they have the resources and support they need to maximise fundraising efforts.
• Manage occasional evening and weekend work while ensuring a healthy work‑life balance.
• Operate from the Haig House hub, working a minimum of two days per week in person, with flexibility for remote work when possible.
• Travel outside the county, including overnight stays (typically 1–2 nights per year) to attend training or conferences.

• Experience in financial management is helpful but not essential.
• Strong relationship‑building skills and the ability to engage volunteers and corporate partners.
• Full UK driving licence required.
• Excellent time‑management skills and ability to juggle multiple priorities.
• Committed to the cause of supporting the Armed Forces community.

Providing a supporting statement is optional; it can help demonstrate how your background, including previous roles or transferable skills, connects with the key parts of this role.

• 28 days’ paid holiday (plus bank holidays), increasing with service, with optional annual leave purchase scheme of up to 5 working days.
• Very generous pension contributions, with employer contributions ranging from 6% to 10%.
• Flexible working options may be available depending on the role and the needs of RBL.
• Employee Assistance Programme providing confidential counselling, financial and legal advice.
• Courses delivered by learning specialists to support development goals and objectives.
• Opportunities to volunteer.
• Travel loans, Cycle to Work, and more.
• No leave is expected during October and November unless in exceptional circumstances.