Online Fundraising Manager - Innovation - FTC

We're looking for a proactive and delivery-focused online fundraising professional to drive innovation and new online product development across our fundraising portfolio. This role is ideal for someone with a strong test-and-learn mindset who thrives on turning ideas into live initiatives, rapidly testing concepts, measuring impact and applying learnings to improve performance. Working across multiple products and propositions, you'll collaborate with teams across the organisation to identify opportunities, build stakeholder buy-in and bring new ideas to life.

This is a hands-on role focused on online fundraising innovation, offering the opportunity to shape and test the next generation of fundraising opportunities for ARUK.

This role will be known internally as Online Fundraising Manager

Key Responsibilities:

Digital Fundraising & Online Communities

Lead a test-and-learn approach to fundraising growth, designing, implementing, and evaluating live campaigns and experiments, while building strong relationships with internal stakeholders to secure buy-in and ensure successful delivery.

Support and coach teams to generate fundraising through online communities, including Facebook challenges, streaming channels and new tech. You will provide guidance on content, stewardship, and conversion.

Lead the Facebook Challenge strategy and translate this for all stakeholders. Bringing all relevant teams together to ensure the Challenges are reaching the right audiences, supporters are stewarded appropriately, and the opportunities of these events are maximised.

Responsibility for managing and delivering Facebook challenges p.a

Develop and oversee strategies for streaming fundraising, identifying opportunities within Web3 communities and streaming ecosystems.

Ownership of relationship with external agencies, holding regular check ins and ensuring the skill levels across the team of third-party systems.

Monitor trends, campaign performance, and supporter behaviour to inform strategy adjustments and post-event improvements.

Build relationships with other third sector organisations to share ideas, successes and concerns to build robust fundraising challenges and develop direction for new opportunities.

Lead the creation of a Streaming New Product Development pipeline to test innovative fundraising approaches with content creators and streaming communities.

Ensure the team effectively engages online communities to amplify ARUK activity and maximises supporter participation.

Work with internal teams to ensure consistent supporter engagement and stewardship across all online platforms.

Work closely with the celebrity and Influencer team to create and deliver the ARUK influencer strategy.

New Audiences & Partnerships

Lead and oversee the development of partnerships.

Maximise fundraising opportunities through third-party collaborations and emerging digital channels.

Work closely with the Celebrity Team to identify potential content creator fundraisers and ensure they are stewarded appropriately.

Responsible for developing Online Fundraising strategy, providing guidance to team for building partnerships and maximising relationships.

Work with Digital team to identify new potential fundraising platforms and digital methods of fundraising.

Management

Attend relevant sector-wide meetings to understand latest trends to inform strategy and direction of team.

Undertake evaluation of income area, considering contribution, ROI and long-term potential.

Stay abreast of competitor activity, particularly in designated areas, to inform strategy.

Develop a full understanding of ARUK systems including data, finance and compliance in order to support the team in creating well informed processes and use of systems.

Champion the Innovation/Online Fundraising Team across ARUK, sharing knowledge and education teams on the opportunities available.

Upskill internal teams (e.g. fundraising, corporate, philanthropy)

Knowledge, skills and experience needed:

Experience in designing, implementing, and evaluating live tests,

Experience in effectively managing relationships with internal stakeholders to gain buy-in and drive delivery.

Project management experience

Experie…