Direct Response & Donor Engagement Manager

The Direct Response & Donor Engagement Manager plays a critical role in ensuring the smooth execution of direct response fundraising campaigns across mail, and digital channels. This role is responsible for coordinating timelines, managing approvals, maintaining logs and assets, and serving as a central point of contact across internal teams and external partners.

In addition to managing direct response campaign operations, this role serves as a key liaison between the organization and its donors by overseeing outbound donor cultivation, solicitation, and stewardship activities. The Direct Response & Donor Engagement Manager supports fundraising objectives through coordinated outreach initiatives that complement direct response campaigns, helping strengthen donor retention, increase donor lifetime value, and deliver an exceptional donor experience.

Working closely with internal teams and external vendors, this role ensures donor communications are timely, consistent, and aligned with organizational fundraising strategies.

The ideal candidate is highly organized, detail oriented, and proactive,someone who anticipates needs, tracks dependencies, and keeps campaigns moving forward. This is an execution focused role with strong project management components, exposure to direct response fundraising strategy, and regular opportunity to directly engage directly with donors. The successful candidate will be equally comfortable managing campaign details, coordinating across teams and vendors, and building meaningful donor relationships that support fundraising goals and long-term donor retention.

• Coordinate direct response campaign review workflows, including creative briefs, internal reviews, approvals from initial art to final art.
• Send and collect feedback from internal stakeholders and ensure revisions are completed on schedule.
• Project‑manage tasks and deadlines in Asana, flagging upcoming and overdue items, identifying roadblocks, and engaging stakeholders to resolve issues.
• Work with vendors and internal teams to manage dependent due dates and production schedules that require internal stakeholder involvement.
• Participate in weekly status meetings and provide clear updates on timelines and risks.
• Maintain seed lists for mail and email campaigns, keeping them current as staff are hired or leave.
• Support execution of new direct response initiatives, including ringless voicemail campaigns for new donors.

• Maintain a comprehensive email log, including:
  • HTML versions of sent emails saved to Share Point
  • Subject lines, preheaders, send dates
  • Notes on testing performed and performance results (open, click, opt out)
• Maintain logs of advertising and creative tests, including performance notes where available
• Enter mail and send dates for direct response appeals into shared calendars.
• Ensure all final campaign files are saved and organized in designated SharePoint folders according to SOP.

• Support direct response fundraising by executing and coordinating outbound communication that align with direct response fundraising appeals.
• Participate in donor thank-you calls, follow-up outreach, campaign-specific solicitations, and stewardship initiatives.
• Work closely with the Direct Response & Database Officer to ensure donor outreach messaging, timing, and strategy align with active fundraising campaigns.
• Accurately document outreach activities, donor interactions, and engagement outcomes in the CRM.
• Assist in identifying opportunities for donor cultivation, reactivation, and stewardship through personalized outreach efforts.
• Provide feedback and insights from donor conversations to help inform fundraising strategies, messaging, and campaign planning.

• Work closely with the President & CEO's Executive Assistant to ensure video and ringless voicemail projects are executed on time.
• Assist in the distribution of final, approved campaign files to internal stakeholders.
• Collect visuals and key dates for upcoming appeals across channels and compile weekly PowerPoint updates for internal staff communications.

The Direct Response & Donor Engagement Manager works closely with internal stakeholders across Global Giving, Finance, Program, Marketing, and Partnership teams to coordinate…