Marketing & Communications Director

The California Court Appointed Special Advocates (CASA) Association
, founded in 1987, is part of a national volunteer movement supporting the needs and well-being of children and youth in foster care and juvenile justice systems. Today, CASA is one of the largest volunteer opportunities in the country, with more than 900 individual CASA programs nationwide in 49 states. The organization currently has a staff of 14 and a Board of Directors of 20 who represent all areas of the state and are committed to the cause of CASA.

Our mission, vision, and values are clearly articulated: www.californiacasa.org. The MCD will play a pivotal role in creating an inclusive, statewide movement that ensures every child’s voice is heard and that volunteer advocates from all walks of life are welcomed to serve.

POSITION OVERVIEW

The California CASA (CA CASA) Association seeks a full-time experienced visionary Marketing & Communications Director (MCD). The MCD will develop and lead inclusive and impactful strategies to amplify CA CASA’s mission and raise awareness of the critical needs of children and youth in foster care. This role will be responsible for creating and implementing statewide communication and marketing strategies that resonate with diverse communities across California and help build an inclusive network of dedicated CASA volunteers.

Raising Awareness
:
Devising & executing outreach strategies highlighting CA CASA mission & the needs of the 59,000 children & youth in CA’s foster care and juvenile justice systems. Including representing CA CASA’s network of 44 local programs with consistent, culturally attuned, and accessible messaging that inspires action among a diverse population.

Volunteer Recruitment & Fundraising Support
:
Developing & advising marketing & communication approaches to support the recruitment of CASA volunteers from all backgrounds & communities across CA & driving increased fundraising to sustain CASA services. The MCD will work collaboratively with local CASA program leaders to amplify their unique voices & reach underrepresented communities effectively.

Inclusive Brand Management
:
Safeguarding & enhancing CA CASA’s brand, ensuring it reflects the organization’s commitment to diversity, equity, and inclusion. The MCD will ensure all external materials (digital, print, or in-person presentation) reflect this commitment while maintaining CA CASA’s strong, consistent presence among statewide elected officials, stakeholders, & the community.

Mentorship and Leadership
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Providing guidance & support to a team that includes a Graphic Designer/Marketing Assistant, consultants, and vendors. The MCD will cultivate a team environment rooted in equity, respect, and inclusivity, encouraging continuous learning about DEI best practices.

Strategic Partnership Development
:
Identifying & fostering partnerships with mission-aligned marketing agencies & media entities that have experience in community-centered storytelling. The MCD will lead collaborations with agencies to design high-impact campaigns that resonate across CA’s diverse communities.

State Appropriation Project Management: Leveraging state funding dedicated to volunteer recruitment & awareness, the MCD will work closely with senior leadership to:

• Optimize Funding Use
  :
  Develop & implement a spending strategy that maximizes the impact of state funds on recruitment campaigns, with a focus on reaching historically underserved communities and promoting equitable access to CASA services.
• Execute Campaigns
  :
  Oversee large-scale, statewide campaigns, including media buys & targeted outreach initiatives. The MCD will prioritize campaigns that reflect CA CASA’s commitment to DEI, ensuring representation of CA’s varied communities in all…