Senior Market Researcher

About the Company
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At Scribd Inc., our mission is to spark human curiosity and create a world of stories and knowledge. We democratize the exchange of ideas through our products Scribd, Slideshare, Everand, and Fable, and empower collective expertise with a culture that values boldness, debate, and intentional collaboration.

We offer flexible work benefit Scribd Flex, and encourage in‑person engagement to build collaboration, culture, and connection. We hire for GRIT – goals, results, innovations, and teamwork.

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position, identify growth opportunities, and shape brand strategy with data‑backed recommendations.

• Design and execute brand health tracking studies to monitor brand performance over time.
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
• Collaborate with cross‑functional teams to translate insights into actionable strategies for brand growth.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
• Stay abreast of industry trends and advancements in market research tools and methodologies.

• Quantitative Methods:
  Conduct surveys (Conjoint, Max Diff), structured interviews, usage data analysis; develop hypotheses, operationalize variables, sample, and apply statistical methods.
• Qualitative Methods:
  Utilize focus groups, in‑depth interviews, ethnographic studies, content analysis to interpret open‑ended data into actionable insights.
• Secondary Research:
  Perform literature reviews, analyze industry reports, benchmark competitors using databases like Statista or IBISWorld.
• SEO & Social Listening:
  Leverage SEMrush, Ahrefs, Brandwatch, Mention to gauge audience behavior and brand sentiment.

• Competitive Analysis:
  Conduct comprehensive SWOT, market positioning maps, and benchmarking.
• Trend Forecasting:
  Identify and interpret emerging trends using analysis tools or methodologies.
• Customer Segmentation & Personas:
  Segmentation of target markets and development of detailed customer personas.
• Insight Generation:
  Synthesize findings into clear, actionable insights to inform brand strategies.

• Bachelor’s degree in Marketing, Business, Statistics, or related field;
  Master’s degree a plus.
• 7+ years experience in market research, brand analysis, or a similar role, preferably in tech.
• Strong analytical skills to interpret data and generate insightful conclusions.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast‑paced environment.
• Proactive, detail‑oriented, and capable of managing multiple projects simultaneously.

Base pay is determined by role level and geography. In San Francisco, the range is $122,500 to $191,000. Outside California, $101,000 to $181,000. In Canada, $128,000 CAD to $169,500 CAD. The position is eligible for equity and a comprehensive benefits package.

• Healthcare insurance coverage (medical/dental/vision) 100% paid for employees.
• 12 weeks paid parental leave.
• Short‑term and long‑term disability plans.
• 401k/RSP matching.
• Onboarding stipend for home office peripherals and accessories.
• Learning & Development allowance and programs.
• Quarterly stipend for wellness, WiFi, etc.
• Mental health support and resources.
• Free subscription to Scribd suite of products.
• Referral bonuses.
• Book benefit.
• Sabbaticals.
• Company‑wide events.
• Team engagement budgets.
• Vacation & personal days.
• Paid holidays plus winter break.
• Flexible sick time.
• Volunteer day.
• Employee Resource Groups fostering inclusive and diverse workplace.
• Free access to AI tools to boost productivity and innovation.

We want our interview process to be accessible to everyone. Let us know of any reasonable adjustments needed at any point in the interview process by emailing

Scribd Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply.