Market Research Expert

Pay: up to $65/hour

In this hourly, remote contractor role, you will work as a Market Research Subject Matter Expert (SME) to review AI-generated market research outputs and/or create expert research deliverables, evaluating reasoning quality and step-by-step analytical thinking while providing precise written feedback. You will assess solutions for accuracy, clarity, methodological soundness, and adherence to the prompt; identify errors in research design, sampling logic, survey construction, bias/confounding, competitive analysis, sizing (TAM/SAM/SOM), and insight synthesis;

fact-check claims and data usage; write high-quality explanations and model deliverables that demonstrate correct research reasoning; and rate and compare multiple responses based on correctness, usefulness, and reasoning quality.

This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of Super Annotate, delivering training data for many of the world’s largest AI companies and foundation-model labs.

Important:

There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

• Develop AI Training Content:
  Create detailed prompts and gold-standard market research outputs (research plans, briefs, survey instruments, insight summaries, competitor scans).
• Optimize AI Performance:
  Evaluate and rank AI responses to improve methodological rigor, clarity, and practical usefulness.
• Ensure Model Integrity:
  Test AI outputs for inaccuracies, misleading claims, biased framing, and improper evidence use; validate reliability across industries and use cases.

• Bachelor’s degree (or higher) in Marketing, Business, Economics, Statistics, Psychology, or a related field (or equivalent professional experience).
• 5+ years of professional experience in market research, consumer insights, strategy, or analytics (agency, consulting, or in-house).
• Strong understanding of qualitative and quantitative methods: interviews, focus groups, surveys, conjoint/Max Diff familiarity (optional), basic experimental thinking.
• Proven ability to create and critique research instruments: question wording, scales, leading/loaded questions, survey flow, screening, and quality checks.
• Strong analytical reasoning: translating ambiguous questions into testable hypotheses, research plans, and decision-ready conclusions.
• Comfortable with market sizing and forecasting logic, including assumptions, triangulation, and sensitivity checks.
• Exceptional attention to detail when spotting flawed methodology, overconfident conclusions, weak evidence, or “hallucinated” data; minimum C1 English proficiency.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Prior experience with AI data training/annotation, insight QA, research ops, or editorial review is strongly preferred.

Skills: English, Market Research, Competitive Analysis, Data Interpretation, Segmentation & Personas, Survey Design, Customer Insights, TAM/SAM/SOM Sizing, Sampling & Bias, Reporting & Storytelling

Open to candidates in: Bangladesh, Bhutan, Brazil, Cambodia, Germany, India, Indonesia, Malaysia, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, The Philippines, The United States, Timor Leste, Vietnam

Interview language: English