Market Research Analyst

Our client, a prominent force in the FMCG sector, is seeking a meticulous and insightful Market Research Analyst to join their dynamic team. This role, based in Kimberley, Northern Cape, ZA , is essential for gathering and interpreting market data to inform strategic business decisions. This is a Hybrid position, requiring regular attendance at our Kimberley office for team collaboration and data analysis sessions, with flexibility for remote work on research tasks.

You will be responsible for conducting qualitative and quantitative research, analyzing consumer trends, and providing actionable insights to the marketing and product development departments. The ideal candidate has a strong analytical aptitude, a keen interest in consumer behavior, and experience in market research methodologies.

• Design and execute market research studies, including surveys, focus groups, and competitor analysis.
• Collect, analyze, and interpret market data, identifying key trends, consumer insights, and market opportunities.
• Prepare comprehensive research reports and presentations, clearly communicating findings and recommendations to stakeholders.
• Monitor industry trends, competitor activities, and market dynamics within the FMCG landscape.
• Collaborate with marketing and product teams to define research objectives and provide data-driven insights for strategic planning.
• Assist in the development of consumer segmentation and targeting strategies.
• Maintain databases of market research information and ensure data accuracy and integrity.
• Stay updated on the latest market research methodologies and tools.
• Contribute to the strategic decision-making process by providing evidence-based market intelligence.

• A Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
• 1-2 years of experience in market research, consumer insights, or a related analytical role, preferably within the FMCG industry .
• Proficiency in quantitative and qualitative research methodologies.
• Strong analytical and statistical skills, with the ability to interpret complex data sets.
• Excellent written and verbal communication skills, with the ability to present findings effectively.
• Proficiency in data analysis software (e.g., SPSS, R, Excel) and presentation tools.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaboratively in a team environment.
• Must be willing to work in a Hybrid capacity, with regular on-site presence required in Kimberley .

• Our client offers a competitive salary and the benefits of a Hybrid work model, providing flexibility and work-life balance.
• This role includes comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and training in advanced research techniques are available.
• You will gain valuable experience in a crucial analytical function within a leading FMCG company.
• Additional benefits include generous paid time off and access to employee wellness programs.