Associate Director - Research

You Gov America Inc. seeks an especially experienced market research professional with specific expertise and interest in the Fast-Moving Consumer Goods (FMCG) sector. As an Associate Director/Director in this sector you will utilize your research and account management skills to work directly with end clients as well as both senior executives and junior staff  will typically serve as a point person with clients as you conduct multiple connected and custom projects, working on all phases from proposal writing to survey and project design to results and insights delivery.

You will play a critical role in ensuring success with clients in ways that grow and extend You Gov’s FMCG business. While you will report to and be part of a team primarily based in our New York, NY office, we are considering fully remote applicants based in the U.S. (potentially where You Gov has other offices as well).

• Work both independently and as part of a team to oversee, own, and manage all aspects of connected and custom projects, from proposal / bid phase, to survey/screener development, field management, data processing, analysis, report writing, and presenting
• Work closely with clients, senior executives, additional team members, and internal departments / functions to manage project and overall client book of business outcomes
• Act as a responsive and trusted advisor/consultant to clients in the context of research projects, and generate strong client relationships and delivery skills that lead to repeat business from current clients or extensions of them, ideally leading to projects and relationships to primarily call “your own”
• Collaborate with Account Management team members on proposals and SOW’s by providing research designs, methodologies, pricing and timelines.
• Design and write connected and custom research reports with actionable insights and recommendations and present findings to our clients
• Perform analysis on collected data and interpret findings in ways that answer key business questions; apply knowledge of multivariate techniques to comfortably present
• Focus on quantitative but also execute on some qualitative projects or modules as needed; ability to moderate focus groups and/or one-on-one interviews considered a plus

• Extensive experience (minimum 8+ years) conducting custom, primary market research projects, with majority of that experience on the supplier/vendor side
• Specific expertise and interest in the FMCG sector
• Diverse knowledge of a wide variety of research techniques across a wide range of clients, business needs, and contexts including new product development, concept testing, segmentation, pricing, branding, portfolio optimization, messaging, positioning, market opportunity assessment, market sizing, brand health drivers, continual tracking initiatives, etc.
• Knowledge of and history with stats, including the application of more advanced approaches and methods such as segmentation techniques, driver modeling techniques, discrete choice / conjoint / choice-based techniques, Max Diff, CHAID / tree diagrams, etc. (requires ability to understand application and business interpretation, not necessarily ability to crunch or model the numbers, which is typically handled by marketing science-focused staff)
• Proven ability to independently develop/write complex, multi-audience and multi-topic quantitative surveys and qualitative facilitator guides, to fully address and operationalize client business questions, needs, objectives, and hypotheses
• Proven ability to independently write complex, slides-based (PPT, Google Slides) research reports focused on business question insights and implications, narrative-driven synthesis, and story-telling…