ECommerce Specialist & Digital Revenue Drive Gannett

An eCommerce Specialist & Digital Revenue Drive is Needed at Gannett

At Gannett, we’re not just delivering news—we’re empowering communities through connection, information, and entertainment. Now we need an eCommerce Specialist to revolutionize our USA TODAY Network store, turning content moments into commerce magic for sports fans, book lovers, and travel enthusiasts nationwide.

You’ll be the strategic mastermind behind USA TODAY Network’s online store, responsible for functionality, user experience, product listings, pricing, promotions, and inventory management. Your mission: rapidly grow expansion, reach, and revenue through data-driven growth strategies and customer behavior analysis.

• 5+ Years eCommerce Experience in consumer brand merchandise, especially sports, books, and/or media publications
• Technical Platform Skills with Shopify, SEO tools, digital marketing platforms, and data analysis software
• Analytical Expertise to interpret data, identify trends, and make data-driven decisions
• Communication Excellence with team members, customers, and stakeholders
• Problem-Solving Abilities for online sales and customer experience challenges
• Organizational Mastery managing multiple tasks, priorities, and deadlines effectively
• Media Brand Interest in sports, books, travel, and merchandise related to media brands

• Coordinate store products with content plans, tentpoles, and major sporting events to drive sales
• Maintain and optimize online monetization of the USA TODAY Network store
• Develop strategies to increase visibility, drive traffic, and boost conversion rates
• Optimize content and structure for search engines to improve organic rankings
• Monitor KPIs, analyze sales data, and identify growth opportunities
• Manage stock levels and ensure accurate product information
• Work with eCommerce platforms to manage products, orders, and payments
• Integrate store into content plans across USA TODAY Network
• Respond to shopping customer needs and improve overall experience
• Stay current with latest eCommerce best practices and industry trends

• Your store strategies impact millions of daily USA TODAY Network readers
• Turn editorial moments into commerce opportunities across major sporting events
• Work from anywhere in the US (except Alaska/Hawaii)
• $45k-$92k base salary plus variable compensation potential
• Contribute to community empowerment through strategic commerce solutions
• Rapidly expand revenue and reach of established media brand store
• Work with content, product, and consumer teams on integrated strategies

While others just manage inventory, you’ll be the commerce visionary who spots opportunities in major sporting events, identifies trends in reader behavior, and transforms content moments into revenue-driving experiences.

You’ll wake up excited to dive into performance data, knowing that your optimization strategies directly impact how sports fans, book lovers, and travel enthusiasts connect with products that enhance their passions. Every promotion you plan, every user experience improvement you implement, and every growth strategy you execute contributes to Gannett’s mission of community empowerment.

Apply now with your single PDF including resume and strategic approach cover letter. Show us how your eCommerce expertise can drive both revenue growth and meaningful reader connections!