Manager, Digital Merchandising

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends.

From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.

Join us as our next Digital Merchandising Manager and play a pivotal role in shaping how customers experience our brand online. In this dynamic role, you’ll transform business goals into bold site strategies that not only drive engagement, conversion, and revenue but also inspire shoppers at every click. From category management and product placement to site readiness for launches, campaigns, and collections, you’ll bring together creativity and analytics to deliver a seamless shopping journey.

If you’re excited to blend storytelling with strategy and thrive on making an impact, this is your chance to own a stage where innovation meets commerce.

• Manage category pages (Women’s, Men’s, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards.
• Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion.
• Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.

• Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies.
• Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales.
• Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.

• Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution.
• Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.

• Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery.
• Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey.
• Leverage data and personalization tools to deliver tailored product recommendations.

• Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live.
• Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.

• Benchmark competitor merchandising tactics to identify opportunities and inform strategy.
• Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.

• 5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail).
• Buying experience (1-2 years) is considered a strong plus.
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon) are a plus.
• Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.).
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Creative eye for fashion trends, product presentation, and customer experience.
• Excellent communication and collaboration skills across cross-functional teams.
• BS/BA Degree – Merchandising, Marketing, Business, or related field.

Have the flexibility to work on-site/in the business and remotely during the week. You’ll spend a few days…