Regional Manager, International - Franchise Operations

The role of the Regional Manager is to be the in-market Brand Expert responsible for collaborating with Partner, Home Office, and Field leadership to manage the day-to-day International franchise business; the core functions are to coach, train, elevate and expedite. They are the liaison accountable for ensuring achievement of sales targets, driving flawless store execution, identifying opportunities, and providing on‑going support to franchise partners.

Grow & Drive the Business:
Deliver consistent sales growth

Maximize sales potential through business analysis

Use provided business tools, along with personal insight to maximize understanding and improve results

Recommend solutions to identified opportunities taking into consideration cross-functional interdependencies and cultural complexity

Align with leadership and franchise partners on action plans from store travel to address identified opportunities related to store execution and talent

Provide monthly hindsight and learning’s back to the U.S. team

Create customer intimacy through spending time in stores, reinforcing the use of company provided training tools, and personally demonstrating how to foster a customer centric culture

Ensure our brand standards are translated to each market incorporating cultural differences; participate in sending and evaluating Daily Pictures of International stores, partnering with franchise partners to deliver upon the follow‑up actions

Create a disciplined culture focused on flawless execution of processes, procedures, and initiatives, while identifying and communicating to leadership opportunities for improvement within said programs

Capability:
Drive operational excellence, and demonstrate inspiring leadership

Conduct market research in region to identify key competitors’ and cultural customer influences. Recap findings for Merchandising, Marketing and various leadership teams

Support partners in new store opening execution identified by the franchise partner as a critical focus

Escalate critical issues impacting performance and work with the Head of Partner Management to eliminate obstacles, expedite issue resolution, and ensure operational execution and financial goals are achieved

Talent and Culture:
Build high performance store leadership teams that exemplify Victoria’s Secret & Co. company values.

On‑board, mentor, coach, and develop direct reports to run an effective business; oversee the development of their stores and encourage ongoing collaboration and improvements

Participate in talent recruitment, including field complements, and retention strategies in collaboration with the franchise partner, and U.S. Store Operations team

Build talent by assessing strengths, and identifying skill and/or behavior gaps in existing partner Field leadership team (FLT) and Store leadership teams (SLT)

Monitor store condition and communicate maintenance issues/expected resolution to franchise partners

Escalate culture, talent and performance issues to appropriate teams and leadership when necessary

Oversee the performance of your direct reports and your regional market in the following ways:

Collaboratively coach and train partner field leadership teams to deliver a consistent, branded customer experience across all stores, including:

On‑boarding, and guiding FLT on all aspects of our in‑store experience

Training FLT on effective selling techniques through the use of our performance management tools/processes

Distortion of time to the transfer of knowledge and skill through consistent store visits, and subsequent follow‑up on execution with U.S. Store Operations and Field teams

Inspiring a shared vision by communicating clear goals and fostering a positive and rewarding work environment

Regular store visits to include in-store activities, behavior modeling and FLT coaching focused on:

Execution of the overall customer experience, the selling model and visual merchandising (including merchandise flow)

Accuracy of in‑store marketing activities

Effectiveness of training programs and sustainment of learning

Partnerships:
Continually work to build strong relationships with our franchise partners

Provide timely and effective communication,…