Trade Marketing Manager - Travel Retail EMEA

Description

The Trade Marketing Manager ensures retail excellence and commercial performance across Travel Retail operators in Europe, the Americas, and the Middle East by translating global strategies, customer insights, and business data into impactful regional actions. The role ensures best‑in‑class execution of trade marketing, retail operations, CRM initiatives and visual merchandising, delivering a consistent and elevated luxury brand experience across all consumer touchpoints while supporting sustainable business growth.

• Ensures regional trade marketing activations and execution to provide a consistent luxury brand experience.
• Manages brand content on retailer digital platforms and supports digital initiatives, collaborating with global functions, to drive innovation and performance.

• Leads regional CRM operations, including database quality, client management, and platform maintenance.
• Manages CRM assets and client engagement tools while partnering with global teams to enhance customer loyalty and client‑centric programs.

• Drives Retail Excellence initiatives and KPI tracking across the region, providing actionable insights from sales, CRM, and retail performance data.
• Partners with Retail, Education, and Marketing teams to optimize execution and support data‑driven decision‑making.
• Consolidates customer, Beauty Advisor, and competitor feedback to identify opportunities and enhance the retail experience.

• Ensures operational excellence across the retail network by managing retail tools, devices, merchandising standards, and shopfloor processes.
• Partners with Retail, Education, Human Resources, and Legal teams to ensure compliance, streamline operations, and enhance shopfloor intelligence through digital solutions.

• Develops visual merchandising guidelines and manages the forecasting, allocation, and optimization of retail assets and in‑store materials.
• Ensures visual merchandising execution to provide a consistent luxury brand experience.

• 3–5 years of experience in Trade Marketing, Marketing or within beauty, luxury, FMCG, or Travel Retail.
• Strong commercial and analytical skills, with the ability to turn data and insights into actions.
• Proven ability to collaborate across functions and manage multiple stakeholders in an international environment.
• Hands‑on, proactive, and results‑oriented, with experience across retail execution, visual merchandising, and customer engagement.
• Strong attention to detail and a quality‑driven mindset, ensuring accuracy, consistency, and excellence in every execution.
• Advanced Excel skills and fluent English; additional languages are a plus.

At La Prairie, we are committed to supporting your professional and personal well‑being through a comprehensive benefits package that includes:

• Health Insurance Contribution: monthly contribution towards your health insurance.
• Generous Leave Policy: 25 days of annual leave, plus an additional 8.5 days off (available for HQ employees).
• Flexible Work Arrangements: option to work from home up to two days a week.
• Exclusive Product Discounts: special discounts on La Prairie products and access to employee‑only sales at our exclusive Employee Boutique.
• Skill Development Opportunities: unlimited access to La Prairie’s “Skill Care” program and the Linked In Learning platform for additional learning resources.
• Career Mobility Opportunities: internal and international mobility options within the Beiersdorf Group.
• Employee Referral Bonuses: bonuses for referring talented individuals to join our team.

At La Prairie we work on creating a diverse & inclusive culture by having a balanced population and an open, safe, trusting and accepting culture. We believe that diversity in our talents is the strength of our House and we are supporting professional equality for everyone. We welcome applicants with and from diverse background.

Zurich, CH, 8008

Permanent - full‑time