Retail Marketing Executive

A bit about us: Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at  We are expanding and are looking for a Retail Marketing Executive to join the team and be part of a growing and vibrant brand.

• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space

Role Overview:

As the Retail Marketing Executive, you will be responsible for executing strategic marketing initiatives to drive footfall, increase sales, and enhance brand visibility for our retail business across the TFS estate. You will ensure all POS and campaigns are launched in line with the trade calendar and support stores with local marketing.

Are a go-getter, working easily with wider stakeholders to deliver brand growth.

Have a passion for retail and improving the store experience.

Have a proactive and organised attitude.

Have excellent communication and people skills.

Can manage multiple projects with ease.

Understand regional and national nuances.

Work well under pressure, this is a fast-paced role.

The Fragrance Shop has over 220 stores across the UK, with an immersive Flagship store on Oxford Street, London. As a champion of all stores and everything retail marketing at The Fragrance Shop, you will:

• Analyse and share results of all localised campaigns and activities - from shopping centres to retail parks, to stores and outlets.
• Plan and execute new store opening strategies and launch events, to ensure each is a success.
• Organise hoarding and closure poster visuals for store opening and closures, along with managing PO's.
• Conduct store visits throughout the UK, to maintain an understanding of the competitor landscape and assess opportunities local marketing activities.
• Cultivate and maintain relationships with media outlets, retail teams and strategic partners to enhance brand visibility to drive engagement ensuring they have all the assets they need to advertise TFS on their channels.
• Collaborate cross-functionally with the wider marketing team, trade partnerships, merchandising, and store operations teams to ensure seamless integration and execution of all retail marketing initiatives.
• Stay abreast of emerging trends, technologies, and best practices in retail marketing, proactively recommending innovative approaches to enhance the effectiveness of marketing initiatives.
• Work closely with the retail Directors and Area managers to maintain a close relationship, supporting them where needed.
• Identify opportunities for micro marketing cross-regionally.
• Track and evaluate the performance of all store events, using insights to identify opportunities for improvement.
• Manage event requests from stores, providing support and guidance to deliver successful events.
  
  Collaborate with the Data Team to plan and execute trials across digital screens and in-store channels, using results to inform future activity.

• Manage the upload of content to the digital screens across the estate ensuring correct and relevant content is live to support promotions and campaigns.
• Support with the planning of retail activity for campaigns.
• Ensure the business trade calendar is updated with all retail marketing plans.
• Plan and share localised retail marketing activity, including digital screens.
• Working with the campaign team respond and manage the POS requests from stores to ensure all assets are…