Retail Partnership Manager

Retail Partnership Manager Job Description

Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you.

An opportunity has arisen for a Retail and Licensing Manager to join our Commercial Partnerships team.

Department:
Commercial Partnerships

Reports to:

Senior Retail & Licensing Manager

Salary Banding: c. £60,000

Job Level: Guide

Location:

This role is contractually based at Allianz Stadium, offering some flexibility to work from home

Employment Type:

Permanent

Working Hours:

Full Time role, covering 35 hrs per week

The England Rugby Retail & Licensing Programme currently generates significant commercial revenue for England Rugby and is an integral component of our investment back into the game to fulfil our core purpose which is to enrich lives, introduce more people to Rugby Union and develop the sport for future generations.

The Retail and Licensing Manager will lead the management and delivery of the England Rugby Retail programme, including relationships with commercial partners such as Castore, Fanatics, Gilbert and Charles Tyrwhitt and third-party merchandise vendors (e.g. match-day programme and fan radio providers). The role’s focus is to maximise growth of merchandise revenue and enhance fan experience both digitally and physically across the official retail business (online, store & event retail) and wider distribution into the retail marketplace.

This is an exciting opportunity to play a crucial role in delivering the Retail & Licensing strategy to drive revenue growth and brand awareness.

Day-to-day responsibilities will include:

• Manage all retail and licensing partnerships and ensure all contractual rights are professionally delivered to an exceptional level.
• Work with our retail partner to create a best-in-class official retail experience for all rugby fans, overseeing all e-commerce and physical retail operations on a day-to-day basis, as well as event and match day operations.
• Deliver financial and sales-based reporting accurately along with analytical, insight based, recommendations both internally and externally to partners.
• Work collaboratively with the England Rugby Marketing teams to promote consumer product and grow sales across England Rugby retail channels.
• Ensure digital is at the forefront of all decision making for the Retail business, lead in digital discussions with regards to Retail.
• Manage the Retail Partnerships Executive
• Support the Retail Partnerships Executive in product development and driving sales of England Rugby branded products across all channels.
• Project manage multiple retail projects ensuring clear communication to all stakeholders.
• Work collaboratively with the Retail & Licensing Lead to shape the future of England Rugby Retail, acting as an advocate for retail in digital and Stadium planning projects.
• Lead, with support, on key retail decision making and large retail projects.

• Act as a champion for Retail & Commercial Partnerships across the business.
• Ensure collaborative working relationships across England Rugby, as well as key external stakeholders.
• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values.
• Undertake other duties as may be required from time to time as are…