Head of Affiliate Marketing; Remote

Head of Affiliate Marketing (Remote) –
Puffy

Are you the 1 in 38,712 Affiliate Managers who is bored with incremental gains and looking for a remote‑first opportunity?

Forget optimizing campaigns. We’re looking for a builder to architect the world’s first AI-powered affiliate empire from anywhere in the world.

You’ll be given total ownership of a core growth channel and an AI‑native toolbox to make it happen. This isn’t just the next chapter in your career—it’s the opportunity to write an entirely new playbook for the industry.

Your Toolbox (The Unfair Advantage) – While other companies treat affiliate as a secondary channel, we are positioning it as a core pillar of our global growth. You will receive total ownership and an AI‑native toolbox for your support. You will not just manage a program; you will be given the autonomy and resources to build the most innovative and profitable partnership ecosystem in the D2C mattress industry.

Compensation – Competitive salary range of USD $100k – $130k per annum based on experience and qualifications, with opportunity for up to 30% additional target‑based performance bonus, making your expected total compensation USD $165k+ per annum.

At Puffy, we’re not just offering a job; we’re offering you a plan to realize your full potential:

• Drive the Partnership Strategy – Work directly with our Director of Marketing to execute and refine the affiliate vision. Your insights will directly shape our growth strategy.
• Act with Radical Freedom – You’ll have the budget, the best‑in‑class tools (Impact, Partnerize), and the autonomy to negotiate groundbreaking deals and scale winning partners without layers of approval.
• Become the Kingmaker – Work within an organization led by our Forbes Council Member CEO, gaining exposure to elite-level business operations and thought leadership. You will see the direct line from your partnership strategy to our multi‑million dollar revenue stream.

This role is for you if:

• You have a 5+ year history of building dominant affiliate programs in the hyper‑competitive North American D2C sleep industry.
• You don’t just manage affiliates; you build unbreakable relationships with the most powerful organic publishers and performance partners in the market.
• You are a master negotiator who uses data not just to report, but to architect winning strategies that consistently exceed ROAS goals.

The Puffy DNA

We’re restless, perpetually hungry, and fast‑paced
, driven by an unwavering belief that we can outperform any competitor — regardless of their size. Let’s understand what success means for you:

• Be the Owner – You are given the autonomy to make decisions and the expectation to see them through. You proactively identify and solve problems beyond your defined role, because you’re accountable for results, not activity.
• Execute with Urgency – Our mission demands relentless speed and precision. We thrive in a high‑stakes, dynamic environment by making thoughtful decisions quickly, acting decisively, and operating with a constant sense of purpose that separates us from the competition.
• Demand Excellence – We are not here to do what’s easy; we are here to solve the hard problems that others can’t. You will push the boundaries of your craft and insist on the highest standards to deliver impactful results.
• Go All‑In – When the mission demands it, we rally as one team to cross the finish line. Critical projects require critical commitment, and here, going all‑in means you’ll grow faster, achieve more, and be part of wins worth working for.

Here’s What Success Looks Like

Your performance is measured by tangible, high‑impact results from the moment you start. Your first 90‑day mission is clear and has two core objectives:

KPI #1:
Land a New Strategic Partner

• Target – Launch one new affiliate partner generating $100k in first‑click revenue within 90 days.

ROI Requirements

• Upfront fees: 30‑day payback
• Commissions: 300% ROAS minimum
• Additional costs: 5X ROI within 6 months

KPI #2:
Secure a Tier‑1 Publisher Placement

• Target – Secure a Top 10 placement for Puffy in a Tier‑1 “Best Mattresses” guide.
• Tier‑1 Publishers include:
  Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT,…