Regional Sales Manager

DLF North America is currently recruiting for a Regional Sales Manager – Western Wisconsin for our operation based in La Crosse, WI. This is a remote position, but the applicant must live in the territory. Travel 50-70%.

DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural and (professional) lawn market. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.

DLF North America SBU is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. Together with an entrepreneurial mindset and a flat organization, this contributes to DLF’s unique agility.

As the Regional Sales Manager
, you will work diligently within your assigned sales territory ensuring continual growth via one-on-one communications with dealers. You will provide recommendations for the growth and development of existing distributors and new account opportunities by developing market strategies. You will be responsible to maximize sales revenue, achieve & exceed annual financial targets, strive for growth, and provide sales forecasts. You will ensure “total customer satisfaction”, including timely communications, marketing program execution, and staying abreast of product development.

• Participate in business planning and budget sessions as directed by your Leader
• Make target sales goals and strive towards what changes need to be made to meet those goals
• Review sales statistics and identify where strengths and weaknesses are and an action plan
• Develop and maintain a “total customer satisfaction” orientation
• Increase market share through a broader and deeper penetration of new customers and existing customers
• Implement a formal approach to market development. This will include a database of customers/potential customers, market intelligence, call list formalization, convention/trade show attendance, etc.
• Service existing distributor base and ensure customer satisfaction through the monitoring of sales to ensure individual customer criteria is met
• Execute marketing support strategies at approved brand standards, including distributor programs
• Monitor inventory positions as it relates to day-to-day sales operations in coordination with the shipping department
• Continue product and sales education through meetings, seminars, and tapes
• Support internal control procedures with respect to credit management (i.e.: credit holds) and assist in the clearance of any credit matters
• Manage accounts receivable through the regular review of aged accounts receivable listings, and the collection of overdue accounts (collaborate with Finance personnel dedicated to assist business units in this objective)
• Foster a team approach with full and open cross functional communication
• Keep your Sales Leader well informed
• Promote a safe, healthy work environment by maintaining a zero-tolerance standard of reducing risk of threat or injury; in compliance with legislative requirements and DLF Health & Safety policy

• Diploma/Degree/Certificate in agricultural, sales or business-related field
• 4+ years of experience in agricultural sales-related business
• Seed experience preferred
• Demonstrate completion of applicable sales training programs
• Demonstrate ability to produce profitable sales growth – develop accounts
• Must be able to travel - 50%-70% travel time. Must have a valid driver’s license
• Excellent verbal, written, listening and interpersonal communication skills
• Strong organizational, multi-tasking, and follow-up skills with attention to detail
• Ability to develop and deliver presentations and proposals
• Ability to manage multiple concurrent projects
• Proficiency with Microsoft Office Suite

This position comes with a competitive compensation plan that includes a base salary, bonus available, company vehicle, benefit options, retirement savings plan with company contribution, vacation, and personal days. Compensation will be based on experience.