Regional Sales Executive

Salary: $80,000 base |
The estimated annual pay range for this position is $120k (year
1) - $200k+ year 3, which includes a base salary and an uncapped commission plan

Are you looking to Launch Your Sales Career with a Global Technology Leader?
Do you thrive in a team that celebrates ambition, innovation, and personal growth?

Join Softcat - A Global Technology Success Story

Softcat is a multi-billion-dollar global technology solutions provider with an award-winning culture and a track record of sustained hyper‑growth. After reaching No.1 in the UK market and being recognised internationally for excellence in customer experience, service delivery, and innovation, we are now scaling aggressively in the United States to serve growing demand from global customers.

Major Global Awards & Recognition

• $4.8 billion in annual revenue
• 2024 CRN Triple Crown Award Winner (one of the industry's most prestigious honours)
• 2024 Great Place to Work – Global Recognition
• 2025 Great Place to Work – US
• Consistently ranked among the Top VARs worldwide

Be Part of Our North America Sales Growth Story

As a Regional Sales Executive you’ll be at the forefront of Softcat’s growth across North America. You will develop relationships with customers who operate globally, particularly those expanding their presence across North America and help them achieve their technology goals using Softcat’s world‑class portfolio of solutions.

You will collaborate closely with our global account teams, ensuring seamless cross‑border delivery and positioning Softcat as the partner of choice for customers seeking a trusted, strategic technology advisor.

As a Regional Sales Executive, you will:

• Generate and grow new business using targeted outreach strategies (cold calling, email, meetings).
• Identify, qualify, and develop opportunities within new commercial accounts.
• Position Softcat’s full range of technology products, services, and solutions.
• Understand each customer’s business goals, technology priorities, and challenges.
• Build long‑term strategic relationships with customers and partner organisations.

We’d love you to have:

• Bachelor’s degree (or equivalent professional experience).
• A passion for technology sales and a strong desire to build a successful sales career.
• A motivated, proactive self‑starter with excellent organisation.
• Eager to learn, curious about new technologies, and committed to personal development.
• Strong verbal and written communication skills.

We also acknowledge that the confidence gap and imposter syndrome are a real thing and can get in the way of us meeting fantastic talent, so please don’t hesitate to apply – we would love to hear from you!

Work in a way that works for you

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Hybrid working – 3 days in the office and 2 days working from home
• Working flexible hours – flexing the times you start and finish during the day
• Flexibility around school pick up and drop offs

Working with us

Wherever you work, we want you to experience the freedom and autonomy to realize your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

To become part of the success story, please apply now.

If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at

Create an alert subscription based on this vacancy

We offer a competitive salary and benefits package and will provide you with opportunities to grow, flourish, and achieve great things. Our benefits include:

• Pension
• Share incentive plan
• Life Assurance
• Holiday
• Trips
• Vouchers
• Partner/family Benefits
• Maternity, Paternity and Adoption support