Regional Trade Marketing Manager

Winery At Home-DC, District of Columbia, USA

Ste. Michelle Wine Estates (SMWE) is seeking a Regional Trade Marketing Manager for the Eastern U.S. region. This position must be based in a major metropolitan area within the region. This role is responsible for developing and executing trade marketing strategies and activities that align with brand priorities and drive company growth. Partnering closely with Region Field Sales, National Accounts, Brand Marketing, and external partners, the position ensures that all initiatives are strategically planned, effectively executed, and compliant with brand standards and budget guidelines.

The role serves as a key liaison between Sales and Marketing, providing insights, managing promotional activities, and supporting national and regional programs to meet market and customer needs.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S, with roots dating back to 1933. Throughout our 90+ year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award‑winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest — the spirit of people, the abundance of the land, and the excellence‑driven culture.

Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Erath, A to Z Wineworks, REX HILL, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

Regional Trade Marketing Manager job responsibilities include:

• Track and manage spend and ROI of regional or customer trade marketing activities and communicate results and insights.
• Collaborate with Sales to activate national brand programs through effective execution strategies tailored to regional needs.
• Lead and support the creation of regional promotions that address market gaps and meet the unique needs of key customers.
• Provide strategic input during the concept and planning phases of brand programs, representing the sales perspective to ensure alignment and effectiveness.
• Identify, secure, and manage external partners to support regional activities, ensuring compliance with brand guidelines and budget constraints.
• Navigate contract negotiations and execution processes in alignment with company policies and compliance requirements.
• Oversee multiple concurrent promotions, including sponsor ships, partnerships, point‑of‑sale (POS) production, agency coordination, and event venue management.
• Present national and regional brand/customer marketing plans to Sales teams and wholesalers, providing regular updates and managing execution details in collaboration with regional administrative support.
• Engage with Sales teams and wholesalers to assess market dynamics and customer needs; contribute to key presentations and meetings to advance brand and sales goals.
• Communicate regional promotion strategies and budget utilization to key internal partners for review and approval.

Position Requirements:

• Valid Driver’s License Required
• Working in home office environment as well as the sales field.
• Ability to operate a motor vehicle, this position requires travel.
• Ability to occasionally lift and carry cases of wine that may weigh up to 45 pounds.
• Minimum of 5 years of professional experience, preferably in sales, promotion development, or within the consumer‑packaged goods (CPG) industry.
• Demonstrated ability to collaborate effectively within cross‑functional teams and contribute meaningfully to team dynamics.
• Strong multitasking and critical thinking skills, with the ability to adapt quickly in a demanding environment.
• Excellent presentation and leadership capabilities.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Self‑motivated and accountable, with the ability to work independently in both office and remote settings.
• Analytical skills are a plus and will be further developed in the role.
• History of responsible use of alcohol and other appropriate conduct, as well as fitness to…