Senior Delegate Sales Executive - Reuters Events

Location: City Of London

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** Reuters Events, a dynamic and fast-growing part of Thomson Reuters, is seeking a
** Delegate Relations Lead
** to join our Delegate Sales team. We deliver world-class conferences and strategic content across a wide range of industries—from energy and pharma to finance, legal, and automotive—bringing together senior executives and thought leaders from around the globe.

Founded in 1990 as FCBI and acquired by Reuters in 2019, Reuters Events combines the trusted global reach of the Reuters brand with deep industry expertise to create impactful, content-led experiences. Our mission is to provide the intelligence and connections that drive strategic decision-making and long-term success for leading organisations  this role, you’ll be responsible for driving delegate revenue through consultative sales and outbound partnerships.

You’ll build and nurture relationships with VIPs and senior stakeholders, ensuring a high-value onsite experience that fosters peer-to-peer networking and long-term engagement.
** About the Role
** As a
** Delegate Relations Lead
** within Reuters Events, you will:
** Lead Generation & Sales Funnel Management
*** Build and maintain a focused target account list in collaboration with Conference Producers, using Linked In, company research, and industry news.
* Source, qualify, and nurture leads through the sales funnel, ensuring accurate Salesforce CRM upkeep.
* Re-engage past delegates and speaker contacts to drive repeat attendance.
** VIP Acquisition & Relationship Building
*** Develop and execute a VIP acquisition and nurturing plan aligned with event milestones, supported by the Sector Head and Head of Delegate Sales.
* Identify and source VIPs based on event criteria, tailoring outreach via email, Linked In, calls, and referrals.
* Send personalized invitations, manage RSVPs, and ensure high-value onsite engagement and networking.
* Maintain ongoing relationships with VIPs and industry groups to enhance delegate experience and retention.
** Event Collaboration & Strategic Insight
*** Work closely with Conference Producers and Sector Heads to meet delegate mix targets and ensure a balanced vendor/end-user ratio.
* Collaborate with marketing and commercial teams to identify attendee growth areas and optimize outbound focus based on booking patterns.
* Provide insights into industry challenges and investment trends to support onsite sponsor introductions and strategic networking.
** Onsite Engagement & Post-Event Follow-Up
*** Manage face-to-face VIP engagement during events, ensuring meaningful interactions with sponsors and other stakeholders.
* Follow through on nurture processes to secure attendance and post-event relationship continuity.
** About You
** To be our
** Delegate Relations Lead**, you will likely have:
* Minimum 1 year of outbound B2B sales experience in an events environment
* Proven track record of engaging with C-level executives and senior decision makers
* Partnership development experience with focus on relationship building and lead conversion
* Outbound prospecting expertise across multiple channels (Linked In, email, phone, referrals
* Lead qualification and nurturing capabilities
* Pipeline management and revenue forecasting
* Cross-functional collaboration abilities (working with marketing, sales teams, content teams)
* Event industry experience preferred, with understanding of delegate/attendee acquisition
* CRM and data management experience preferred (specifically Salesforce#LI-FP3
* ** Hybrid Work Model:
** We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
* ** Flexibility & Work-Life Balance:
** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life…