Lead Generation Specialist

Description Nexstar Network – Lead Generation Specialist Who we are

We know you want a phenomenal career. We know you want a career with growth opportunities, work/life flexibility, and great benefits. We also know you want to care about what you do; you want to make a difference in people’s lives through your day‑to‑day work.

At Nexstar Network, we believe that a phenomenal career is possible. We’re a member‑owned organization devoted to providing leadership and coaching and training to residential service companies across the U.S., Canada, and beyond. That’s right: since 1992, we’ve been working with owners of plumbing, heating, cooling, and electrical businesses to help them grow to their fullest potential.

We’ll help you grow to your fullest potential, too. Imagine coming to work for a company that offers both in‑person collaboration and work from home flexibility because we know both are important. Imagine being able to casually walk into your CEO’s office to share an idea you’d like to try. Imagine knowing your voice matters at work, and you’re supported by others who love to serve.

Are you imagining it? Good. We’re waiting to meet you at Nexstar.

Nexstar is a member owner network of over 1000 members. Our goal is to help our members grow their businesses by providing classroom training, mentoring, online tools, and strategic partnerships.

• Base salary with performance bonus potential.
• Competitive benefits package that includes 100% paid health, dental, vision, basic life insurance, and disability coverage.
• 401(k) safe harbor plan with a 3% company contribution.
• Generous PTO plan.
• Home service reimbursement.
• Gym Membership and cell phone reimbursement.
• Paid community service day.

Are you a proactive communicator with a passion for driving business growth? As a Lead Generation Specialist and key member of the Sales Operations Team, you’ll play a vital role in fueling Nexstar’s success by identifying and qualifying high‑potential leads through both outbound outreach and inbound engagement.

You are the engine of our sales pipeline. Collaborating closely with our sales and marketing teams, you’ll be the first point of contact for prospective members, setting the tone for meaningful conversations and long‑term relationships.

Your ability to connect, qualify, and coordinate will directly impact our mission: to help the world’s best tradespeople become the world’s best business people.

• Own and execute the lead generation strategy, driving consistent pipeline growth through targeted outreach and engagement.
• Launch and manage – in collaboration with Marketing – multi‑channel outbound campaigns using email, phone, Linked In, Vidyard, and trade‑specific platforms.
• Design and maintain personalized outreach cadences to convert prospects into qualified sales opportunities.
• Maintain a high daily activity volume with a focus on speed, relevance, and persistence to maximize conversion.
• Set qualified meetings for Sales Representatives and ensure a steady flow of vetted leads into the sales pipeline.
• Serve as a Hub Spot CRM power user, managing workflows, lead routing, segmentation, and reporting in partnership with Sales and Marketing leadership.
• Collaborate with the Director of Sales to refine lead tracking processes and optimize performance metrics.
• Analyze outreach and engagement data to continuously improve strategy and conversion rates.
• Leverage social media platforms and trade forums to identify, engage, and nurture decision‑makers.
• Build a credible online presence and share relevant content in coordination with the Marketing team.
• Monitor engagement metrics and optimize messaging to improve response rates and lead quality.
• Provide weekly reporting on lead generation activities, performance metrics, and outcomes to Sales and Marketing leadership.
• Drive membership growth by selling Buyers Group Memberships to qualified prospects through strategic outreach and relationship‑building.

• Lead Generation & Pipeline Building:
  Minimum 2 years of experience generating qualified leads and building sales pipelines, with a proven ability to achieve…