Sales Director

We are looking for a high-impact Sales Director to lead Symend’s commercial growth across the North American Financial Institutions, Telecommunications, and Utilities markets. In this role, you will own the strategy and execution for winning new enterprise business while also supporting and expanding relationships within our existing customer base.

You will drive the full sales lifecycle—from territory planning and pipeline creation to solution development, deal strategy, closing, and executive-level engagement. This is a senior selling role requiring strong analytical skills, consultative storytelling, and the ability to position complex technology solutions with Director, VP, and C‑Suite stakeholders.

You’ll work closely with Client Success, Solutions Engineering, Product, Architecture, and Growth leadership to shape the market, influence decision-makers, and accelerate Symend’s expansion across North America.

Duties and responsibilities

Accountable for the overall growth and execution of the market‑centric sales initiatives and opportunities in the North American Financial, Telecommunications, and Utilities institutions sales territory.

Hit or exceed sales targets and accurately forecast business velocity.

Effectively build a qualified sales pipeline and new opportunity growth.

Drive day‑to‑day sales activities.

Run effective sales meetings and help create a culture of accountability.

Plan for the future by identifying and addressing bottlenecks, gaps, and risks in attacking this market.

Participate in weekly, monthly, and quarterly meetings with sales and executive leadership on key metrics, providing analysis with recommended next steps to improve deal velocity and conversion.

Create and execute effective presentations, including corporate and solution capabilities, client proposals, bid defense and business case/justification.

Support business development efforts by attending industry conferences and events as needed.

Lead client and prospect meetings, engaging other corporate resources as required.

Work closely with the Symend Growth team (Client Success, Demand Generation, Solutions Engineers) and Product and Architecture teams to ensure expertise in our solutions.

Qualifications, Abilities, and Skills Required
Experience

Must be a sales practitioner with a proven track record of exceeding sales targets, and have significant and relevant experience in prospecting, territory alignment, account mapping, account penetration, pipeline creation, closing and key deal plans, negotiation, forecasting and ultimate delivery of the sales revenue target.

Proven track record of success in the Canadian Financial Institution space, using a value‑driven sales approach.

Strong sales leadership experience, having sold SaaS and managed service solutions to commercial and enterprise companies at the Director, VP, C‑Level, and in some cases the owners.

Key Competencies and Skills

Analytical, problem solver who can think critically while achieving high performance.

Adaptable and open minded, comfortable with change.

Technical competency and able to establish credibility around subject matter expertise quickly.

Know how to influence and effect change.

Collaborative with a track record of building strong trust‑based working relationships horizontally across functions and vertically along reporting structures.

Consistently achieves results, even under tough circumstances.

Key Measures of Success

Driving vertical growth through acquisitions of new logos in the defined market segments.

Achieving defined sales quotas based on contract value and ARR.

Delivering on defined renewal targets.

Driving organic revenue growth with existing client base.

Certifications
N/A

Working conditions

Open office environment (unless working from home).

Occasional travel to client sites will be required.

May be requested to work overtime and weekends for critical delivery dates.

Don’t meet every single requirement? At Symend we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.…