Market Development Specialist

The Market Development Specialist (MDS) will drive top-line sales, particularly life sales, for the W&S Agency Group through a robust marketing and prospecting plan. This role involves creating and implementing strategies to generate qualified leads, including work-site lunch and learns, seminars, local alliances, and other events. The MDS will ensure these activities result in an acceptable number of qualified leads for the Enterprise Engagement Center Associates.

• Develop and execute local marketing and prospecting strategies.
• Conduct work-site “lunch and learns” to introduce W&S Agency Group products and services.
• Schedule, invite attendees, and conduct financial seminars.
• Build local alliances and networks within the community to generate referrals and leads.
• Participate in and lead event marketing activities.
• Train and develop MDSs in various marketing activities and processes.
• Coordinate with Home Office Marketing and Operations to identify target market opportunities.
• Secure appointments with prospects and clients.
• Prepare for appointments using established processes.
• Develop community relationships to strengthen market presence.
• Leverage technology and CRM to capture all marketing activities.

• Frequent local travel and various work settings, including events, seminars, and office work.
• Ability to stand or sit for long periods and communicate with the public.

• State Life and Health licenses are required within 60 days post-hire.

• Extended hours during peak workloads or special projects.
• Flexible hours, including nights, weekends, and holidays as needed.
• Local travel up to 80%.
• Valid Driver’s License and acceptable driving.

Associate

Full-time

• Marketing, Sales, and Public Relations

• Financial Services and Insurance

• Medical insurance
• Vision insurance
• 401(k)
• Pension plan
• Paid maternity leave
• Tuition assistance
• Disability insurance