CX Lead Generation Specialist - Phoenix Englewood Cliffs

CX Lead Generation Specialist - Unilever Food Solutions

Location:

Remote USA

Unilever Food Solutions (UFS) is the €3bn+ food service division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 72 countries. UFS prides itself on creating value for its customers through culinary solutions and improving the food experience for everyone from distributors and operators to diners and consumers.

The pay range for this position is $58,700 to $86,280.

This position is bonus eligible.

This position is LTI eligible.

Unilever employees are eligible to participate in our benefits plan. Coverage includes health insurance (including prescription drug, dental and vision), retirement savings benefits, life and disability insurance, parental leave, sick leave, paid vacation and holidays, and a range of voluntary benefits. Health and retirement benefits are governed by applicable plan documents.

As a CX Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new operator wins in a specific geographic market. You will create new contacts with targeted restaurants and non-commercial accounts to bring new culinary inspiration to their menus and help shorten the sales cycle.

• Help shorten the sales cycle by creating new contacts with targeted restaurants and non-commercial accounts with the intent to bring new culinary inspiration to their menus.
• Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations.
• Follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns.
• Create Penetration playbook, build basket affinities for Citadel.
• Conduct analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers.
• Utilize Salesforce, Firefly to better target non-commercial operator leads in Education and Entertainment channels.
• Connect with and secure new meetings with key stakeholders.
• Support the unique Operator Group in your market by helping design action and engagement plans with TDMs (e.g., NYC/Deli).
• Accountable for helping the region deliver business targets in Sales dollars, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%.
• Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnerships.
• Conduct face‑to‑face and virtual sampling, ideation, cooking demos using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes. Use relevant selling stories to help deliver revenue savings and/or efficiency improvements from UFS solutions.
• Build and nurture relationships with key Trade Partners and local Distributor Sales Representatives.
• Implement Contact Matrix for key trade customers with a squad approach for more effective customer management.
• It is an exciting role and a great development opportunity for an ambitious and motivated individual.

• Engage on automated warm leads and targeted leads driven via CRM (Salesforce).
• Drive conversion of leads in territory.
• Grow penetration strike rate target achievement based on SKU prioritization.
• Continuously enrich all operator data to ensure personalized content.
• Implement omni‑channel (on and offline) contact strategy for your territory.

• 2–3 years of working experience, preferably in the Food service Industry.
• Proven track record in sales, preferably in the Food service Industry.
• Digital & Data analysis, compiling action plans from insights.
• Strong working knowledge of Excel, MS Office, Power BI.

• 3 Steps Ahead
• Focus on What…