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Regional Sales Manager - Fire & Security; Northern California

Remote / Online - Candidates ideally in
Pompano Beach, Broward County, Florida, 33072, USA
Listing for: Potter Electric
Remote/Work from Home position
Listed on 2026-01-02
Job specializations:
  • Sales
    Business Development, Sales Manager
Job Description & How to Apply Below
Position: Regional Sales Manager - Fire & Security (Northern California)

Join the 125-year legacy of Potter Electric Signal Co. Potter has been a part of the St. Louis community since 1898 and we are very proud of our rich history in the fire and life safety industry. Potter's mission is to be the "Symbol of Protection" for fire and life safety solutions worldwide by combining the latest technology in fire protection with the dedicated manpower for which we have been known for over one hundred years.

Our vision is to provide industry leading quality solutions, products and services for the protection of life, property and the environment. With unwavering dedication to our customers, Potter looks to continue as the industry standard in both product and service with increased focus on international expansion.

Each employee at Potter takes great pride in knowing that every product we assemble, service, and sell is for the purpose of saving lives around the world. We strive to provide employment opportunities to those individuals who are performance driven, team players, take pride in their work, and are enthusiastic and passionate about their job.

Potter Global Technologies and our private equity firm, KKR, value our employees and all that they do. KKR offers a unique benefit and opportunity for all employees to participate in an ownership program of Potter Global Technologies. Being a co-owner allows each employee to play a more direct role in the business itself and reap the financial benefits of the Company’s success.

The Regional Sales Manager is responsible for increasing Potter’s market share in both the wholesale distribution and engineered systems sales channels with a wide range of fire alarm, fire sprinkler, emergency communications, and security products, software, and services. This position will support and help grow our existing account base, as well as prospect, qualify and onboard new customers. It is important to significantly grow the sales revenues in the territory to achieve established revenue targets which will allow for year-over-year growth.

Essential Functions

  • Maximize sales efforts by effectively & independently managing your time and territory.
  • Create and maintain a territory sales plan to meet annual key performance indicators (KPI’s) and other financial goals. Monitor performance versus goals at least monthly and proactively develop action plans as needed to achieve / exceed targets.
  • Perform market analysis to determine customer needs and propose high impact activities.
  • Continually monitor established customer base to identify opportunities for rationalization and areas (geographical, vertical) where additional support is required to support market needs for growth.
  • Work closely with customers to implement new products and required training.
  • Represent company at trade association meetings/shows to promote products and services.
  • Deliver compelling sales presentations to customers, influences, and other stakeholders to drive the establishment of Potter Fire in both product preference and specifications.
  • Manage core travel and entertainment budget on a weekly, monthly, and yearly schedule.
  • Perform other duties as assigned.
  • Required Skills/Abilities

  • Ability to act with integrity, professionalism, and confidentiality.
  • Excellent verbal, written and presentation communication skills.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Ability to prioritize tasks and to delegate them when appropriate.
  • Strong business acumen.
  • Strong listening skills with the ability to quickly identify customer needs.
  • Ability to work remotely on the road and in a home office environment.
  • Required Qualifications

  • A minimum of 5 years of direct fire alarm or related industry sales or technical experience.
  • Ability to travel up to 75% of the time. Occasionally non-standard work hours are required for meetings and other industry events.
  • Able to understand and effectively communicate technical information to channel stakeholders including sales, management, installation, service, engineering staff as well as to local fire officials.
  • Strong software skills MS Office, Salesforce, and Potter developed software products.
  • Valid…
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