Equine Technical Sales Specialist

Equine Technical Sales Specialist at Land O'Lakes summary:

The Equine Technical Sales Specialist provides expert technical support and sales assistance focused on equine nutrition across the Midwest and Great Lakes regions. This role involves collaborating with sales, marketing, and research teams to drive product growth, deliver technical presentations, and develop marketing content. The position requires advanced knowledge in equine nutrition, strong communication skills, and frequent travel within the assigned territory.

The Equine Technical Sales Specialist provides technical expertise and support within an assigned sales region, directly with customers. This position requires an advanced degree in Equine Nutrition and involves significant decision-making authority. The specialist will work closely with multiple departments, including the Regional Sales Directors and Sales team, production, marketing, customer service, and R&D, to ensure the highest standards of technical excellence and customer satisfaction.

Territory is the Midwest and Great Lakes regions (MN, IA, WI, IN, IL, MO, OH, MI, NE).

This is a remote position but candidates are expected to live within the territory.

Key Responsibilities:

Engages in direct selling activities and support (80%):

• Provides farmgate Sales support including nutritional management and health consultations to drive growth aligned to business strategies. Partner with key dealers and directly call on accounts and foster excellent equine veterinary relationships.
• Collaborate with Regional Sales Directors to meet sales goals
• Interfaces with industry associations, vendors, and competitors to stay informed about market trends and developments
• Gathers and analyzes technical market data to support strategic decision-making
• Creates content and delivers technical sales presentations at live events, VIP meetings, podcasts, expos, dealer/sales meetings, and conferences

Collaborates with Marketing department to share expertise (10%):

• Influences and supports development and execution of marketing strategies and tactics
• Shares equine technical expertise across the organization including editorial reviews and technical design and content of marketing materials.
• Writes technical materials and content for media for both Purina website and
• Helps translate product science into language that resonates with consumers
• Responds to technical customer inquiries, including on social media
• Partners in product rationalization, simplification, and brand consolidation

Collaborates with Research department to support service and new product launches (10%):

• Provides technical writing skills and knowledge for MQ reports and recommendations
• Provides technical insights to product applications and product development

Qualifications:

• Minimum required Master’s of Science degree, preferred PhD in Equine Nutrition or related field, preference for candidates with 3+ years of experience
• Equine industry acumen and ability to work effectively within diverse industry segments
• Strong technical knowledge of Equine nutritional requirements and health management
• Excellent communication skills, including presentation and technical writing abilities
• Experience providing customer-facing technical support and training
• Ability to translate complex science into practical, customer-friendly applications
• Collaborative approach with demonstrated ability to work across departments

Additional Information:

• Travel is required in this position, average expected 50% overnight travel.

Salary Range: $105,040 – $157,560

• We will provide additional information regarding bonus

Additional Information:

• Travel is required in this position, average expected 50% overnight travel.
• Position covers a large area and living close to a major airport in the region would be helpful.

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About Land O'Lakes, Inc.

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