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Sales Representative - Heavy Equipment

Remote / Online - Candidates ideally in
Toronto, Ontario, M5A, Canada
Listing for: Liebherr Group
Full Time, Remote/Work from Home position
Listed on 2026-01-02
Job specializations:
  • Sales
    Sales Representative, Business Development, Sales Manager, Outside Sales
Job Description & How to Apply Below

As our Sales Representative, you will be assigned to our Toronto territory, being responsible for cultivating relationships with new prospects, building the Liebherr brand and maintaining ongoing relationships with existing customers. You will be instrumental in furthering business development and will be expected to increase revenue growth in the assigned region/territory. Through solid understanding of the potential and current customer base, and interaction with decision makers, you will be responsible for solution based sales resulting in a strong presence and market share for Liebherr.

Extensive experience and network in the defined product line is essential for this key role. (Excavators, dozers, wheel loaders, material handlers)

Responsibilities

  • Identify and implement opportunities to develop and grow the business and maximize revenue
  • Leverage existing relationships and knowledge of the industry and trending to market the product offering
  • Educate customers on aftermarket service, warranties, and technical support to enhance the after sale value of our product
  • Initiate, establish and maintain key relationships in the industry
  • Build long term relationships with the customer base
  • Work closely with internal teams to ensure customers' success and satisfaction
  • Complete all aspects of the sales process from identification to completion including the preparation of detailed quotations and product presentations and demonstrations
  • Maintain a high level of knowledge of Liebherr machine specifications, features and benefits and provide information to the customer, ensuring the value proposition and solution meets the customer needs
  • Conduct account analysis and revenue forecast reviews regularly to ensure efforts are being made so new prospects and opportunities are being added to the channel to drive margin improvement
  • Manage territory based on plan for the year and visit customers on a regular basis as determined by the plan
  • Utilize internal Customer Relationship Management (CRM) system to track customer information and progress
  • Competencies

  • 5+ years of demonstrated experience in Sales, inside the Heavy Equipment market.
  • Industry knowledge and network with an ability to quickly learn the Liebherr product set
  • Proven success in all facets of account development and management
  • Sales-focused, responsive, innovative and strategic
  • Financial and non-financial skills to drive profitability and market penetration
  • Expert relationship builder, initiator and negotiator
  • Ability to visit customer sites and interact directly with owners, operators and stakeholders at all levels
  • Willingness to travel occasionally travel in Canada and to Europe
  • Our Offer

  • Competitive wages
  • Extensive benefits with employer paid premiums starting day 1
  • Hybrid or remote work opportunities for select roles*
  • Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
  • 6% employer RRSP matching
  • $3000 annual allowance for continuing education
  • International training & development work opportunities for selected roles*
  • And much more!
  • Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

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