Sr Manager Sales Enablement - Remote
Detroit, Wayne County, Michigan, 48228, USA
Listed on 2026-01-02
-
Sales
Sales Marketing -
Business
Business Management, Sales Marketing
The Sr. Manager, Sales Enablement plays a pivotal role in shaping the sales experience and driving measurable impact across our business. This is a highly strategic and creative position with the opportunity to design how sales teams access and interact with marketing tools and assets, ensuring every touchpoint is intuitive, impactful, and aligned with revenue goals.
You’ll lead the strategy, creation, and adoption of enablement programs that improve productivity, win rates, and overall performance—transforming field feedback into compelling, on-brand materials like decks, playbooks, talk tracks, and event collateral. This role offers exposure to executive leadership and collaboration with field teams across multiple brands, making it ideal for a creative, strategic thinker who thrives on building experiences that empower sales and elevate the customer journey.
CoreResponsibilities
Develop and implement sales enablement programs, including presentations, collateral, and training materials. Ensure our sales team is equipped with what they need to win!
Partner with sales leadership to identify gaps and opportunities for improved support, data-backed efficiencies, and continuous improvement.
Monitor effectiveness of enablement tools and adjust strategies based on performance and feedback.
Maintain a pulse on field needs and translate insights into actionable marketing initiatives.
Enablement Strategy & Planning
Build a quarterly enablement roadmap aligned with revenue priorities and sales programs, directly tied to key sales KPIs (e.g., win rates, pipeline velocity, onboarding effectiveness). This roadmap will include the creation of sales kits, strategic initiatives, and other growth-oriented programs designed to accelerate performance and drive measurable impact.
Asset Development & QA
Lead creation of sales materials—storytelling, visual design direction, and final QA.
Partner with the in-house creative studio for larger, more complex projects, ensuring alignment on brand standards, timelines, and quality while managing handoffs between internal resources and studio teams.
Ensure assets are on-brand, current, and tailored by segment/vertical.
Collaborate with Director of Brand + Digital and Marketing Specialists to ensure creative alignment.
Sales Enablement Training & Adoption
Deliver trainings for sales reps on marketing programs, materials, and platforms—including how to use our tools and products effectively—while driving awareness and adoption across the field.
Partner with Sales Ops on onboarding enablement for new field hires.
Field Feedback & Continuous Improvement
Operate a structured feedback loop (surveys, office hours, shadowing).
Iterate based on performance data and field insights; retire or refresh underperforming assets.
Communication & Distribution to Sales Teams
Create and manage internal communication channels (e.g., newsletters, enablement portals) to maximize visibility and impact of initiatives, ensuring the field is consistently aware of new tools, programs, and resources.
Partner with Manager, Marketing & Sales Products to ensure assets are organized, tagged, searchable, and triggered in CRM workflows.
Maintain a clear “single source of truth” for sales content.
Design and optimize the experience for how sales teams access and interact with marketing tools and assets, ensuring it’s intuitive, efficient, and impactful—so reps can quickly find, understand, and use resources that drive results.
6–8+ years in sales enablement, product marketing, or revenue marketing
Strong creative sensibility (visual + narrative), exceptional attention to detail
Experience partnering with field sales and translating feedback into programs
Experience with sales and marketing CRMs and sales enablement platforms
Comfort with analytics and enablement performance measurement
Ability to manage multiple priorities in a fast-paced, matrixed environment.
EEO Statement: EOE including disability/veteran
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