Sales Development Representative

Sales Development Representative (SDR)

B2B SaaS Learning Technology Up to 35,000 + OTE

Yolk Recruitment is proud to be partnering with a high-growth learning technology company that's transforming how organisations develop their people h tens of millions of users globally, this business is firmly established in its market and entering an exciting new phase of growth.

They're now looking to hire an experienced Sales Development Representative (SDR) to play a critical role in building high-quality sales pipeline across defined verticals.

This is a role for someone who understands that great pipeline is built through research, relevance, and real conversations - not spray-and-pray outreach.

The Opportunity

This SDR role sits at the very start of the revenue engine. You'll be responsible for identifying the right organisations, engaging senior decision-makers, and booking well-qualified meetings that convert into genuine pipeline for Sales Executives.

You'll work across specific verticals, develop a strong understanding of sector-specific challenges, and tailor your outreach accordingly. Quality matters here - autonomy, creativity, and thoughtful prospecting are actively encouraged.

This Role Is for You If:

• You have 2+ years' experience as an SDR or in B2B lead generation within a SaaS environment
• You can clearly demonstrate how your meetings converted into qualified pipeline
• You enjoy researching companies, understanding their challenges, and finding the right conversation starters
• You're confident prospecting via phone, email, Linked In, and video
• You understand qualification frameworks and what makes an opportunity genuinely viable
• You're resilient, curious, and constantly refining your approach
• You're comfortable working defined verticals and becoming knowledgeable about specific industries
• You care about quality over quantity - 5 strong meetings beats 15 weak ones
• You're ambitious and see this role as a stepping stone to a long-term sales career

Key Responsibilities

Prospecting & Outreach

• Research and identify decision-makers within target accounts and verticals
• Execute multi-channel outreach campaigns (phone, email, Linked In, video)
• Create personalised, compelling messaging tailored to role and sector
• Maintain consistent daily activity without compromising quality

Qualification & Handover

• Conduct discovery conversations to uncover business challenges
• Apply clear qualification criteria to ensure meeting value
• Deliver thorough handover notes to Sales Executives
• Collaborate closely with sales colleagues to refine ICPs and targeting

Pipeline Development

• Build and maintain a healthy pipeline of engaged prospects
• Nurture leads that aren't yet sales-ready
• Feed insights from conversations back into sales and marketing
• Share learnings and best practices with the wider team

What You'll Need

Essential

• 2+ years' experience as a B2B SDR with clear, demonstrable results
• Proven track record of meetings converting into pipeline
• Experience with multi-channel outbound prospecting
• Strong research and communication skills
• CRM experience (Salesforce, Hub Spot, or similar)
• Familiarity with sales engagement tools (Outreach, Salesloft, Apollo, etc.)

Salary & Benefits

• 30,000 - 35,000 base salary (DOE)
• Competitive on-target earnings
• Clear progression path to Account Executive roles
• 25 days annual leave plus public holidays
• Pension scheme with employer contribution
• Professional development budget and Linked In Learning access
• Modern tech stack and home-office setup allowance