Franchise Development Manager

Job Description

Posted Monday, January 5, 2026 at 7:00 AM

Kampgrounds of America, Inc (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:

• Intentionally create a sense of community and belonging for our guests, employees and franchise partners.
• Continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment.
• Sustain a culture that promotes diversity of thought and experiences.
• Ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all.
• Drive change in our company and industry through action and implementation.

Job Title: Franchise Development Manager

Reports to: AVP Franchise Development Services

FLSA Status: Exempt, Full Time

Supervisory Responsibilities: No

Travel: Yes, 20+%

Summary:

The KOA Franchise Development Manager role is a field sales position focused primarily on selling the value of the KOA brand to independent campground owners resulting in their purchase of a KOA franchise. Secondary focus will be new construction franchise sales and assisting when needed with corporate acquisition opportunities. Thirdly, will be finding and advancing relations and partnerships with allied professionals and organizations related to Outdoor Hospitality.

This individual will be responsible, with assistance from the Franchise Development Department, for lead generation and follow‑up, campground site visit/evaluation and, ultimately, negotiating the addendum and franchise agreement with the prospect.

Essential Duties and Responsibilities:

• Franchise Expansion: Expand campground franchise locations on a territory basis by helping establish and execute a franchise regional strategy and business plan.
• Lead Generation: Analyze the specified market, identify prospective campground targets, perform site analysis and qualify potential franchisees. Ensure satisfaction by developing rapport with potential franchisees and following up on prospect needs.
• Contract and Territory Negotiation: Conduct negotiations with incoming franchisees on all deal terms. Participate in the administration of franchise contracts and disclosure procedures while maintaining legal compliance with all federal and province‑specific franchise sales regulations.
• Brand Ambassador: Understand and articulate the KOA Difference to prospective and current franchisees. Represent the KOA Brand throughout industry events and trade shows.
• Acquisitions: Identify acquisition opportunities for KOA.
• Achieve sales goals and objectives as outlined in the annual plan. Regularly track and report progress towards sales targets.
• Cultivate lead generation through individual prospecting efforts, trade shows, and other industry involvement.
• Partner with Franchise candidates and guide them through the qualification and franchise approval process, ensuring that all requirements are met and documentation and funding are received.
• Identify and develop sales markets throughout the US.

Non‑

Essential Duties and Responsibilities:

• Other Duties: Will take on other duties as assigned at the discretion of the AVP Franchise Development Services.
• This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Required

Education and Experience:

• 1 year of franchise sales or equivalent experience in campground operations.
• Detail oriented with excellent written and verbal skills.
• Experience delivering presentations to audiences from diverse linguistic and cultural backgrounds.
• Professional and…