Sr. Product Manager; CA

Location

Wayne, NJ, US

The Senior Product Manager, Cardiac Assist (SPM-CA) reports to the Global Group Marketing Manager and plays a pivotal role in driving financial success of the assigned segments and regions. This position is directly accountable for developing and executing marketing strategies and business plans that deliver sales and profit objectives for the Cardiac Assist portfolio. The SPM behoren of cross‑functional initiatives to maximize cross‑selling, generate new business opportunities, and ensure achievement of annual order intake, net sales, and gross profit targets.

By collaborating closely with cross‑functional business partners and executive leadership, this role ensures commercial strategies are developed and executed effectively and that all sales and service functions are fully aligned to meet and exceed the Company's financial goals.

• Responsible for the segment strategy.
• Responsible for the commercialization of new and existing products within their respective portfolio as well as any third‑party products related to the specific
  
  Fer product line.
• In close cooperation with commercialization activities, enable sales and align local marketing strategies with global commercial operations and business‑area defined strategy.
• Monitor competitors and market activities and prepare adequate analysis and reports and prepare the market view.
• Monitor, analyze and evaluate market trends and competitor's activities to identify market opportunities in cooperation with the related product line referents.
• Adjust the marketing strategy and plans to meet changing market and competitive conditions.
• Enable, support and maximize sales functions to grow market share in selecting potential customers of the assigned business and respective product area, which includes supporting the Inside Sales Team.
• Support sales functions through customer visits – including product and business presentations to current and target customers.
• Collaborate with commercialization function to share voice of customer (VOC) feedback and report/​inform market requirements, important trends and competitive information.
• Support sales and distributors at customer meetings, exhibitions, seminars, and conferences. Including: product support, trials, demonstrations, and presentations.
• Per assigned product category and region, analyse sales volumes to identify initiatives to enhance sales capacity and sales effectiveness via sales tools, improved training content, as well as specific initiatives such as promotional campaigns, Group Purchasing Organization (GPO) group buys/promotions, and special payment incentive for fast sales (SPIFFS) programs.
• Sales and operating forecast for assigned segment, product line and region.
• Develop, manage and update market plans and market status for each assigned segment, product category and region.
• Assist in relevant initiatives to deploy specific marketing and training activities.
• Coordinate projects with after sales and be responsible for the project brief handover from the markets.
• Develop, manage and create market plans for each assigned strategic partnership.
• Support Corporate Accounts and Sales on the assigned product line strategy for GPO/IDN and Strategic Accounts. Define RFP segment strategy, attending business reviews.
• Map and network with experts within the industry, GPO/IDN Advisory boards.
• Mentoring and guiding less‑tenured Product Managers.
• Bachelor Degree in Business or a relevant field, or an equivalent combination of education and work experience.
• A minimum of 12 years’ experience in the medical device industry, which includes marketing management in the assigned product line.
• Solid background and experience in the relevant business in the US market.

• Developed ability to present and sell products and services in the business‑to‑business area.
• Exceptional verbal and written skills – communicate technical information/details to end customers/sales companies in a straightforward and understandable way.
• Must be able to communicate benefits of Getinge’s capacity as a total solution provider (for instance:…