Area Sales Manager

Location: Great Houghton

Job Title:

Area Sales Manager
Territory:
West M4 Corridor – Reading to Birmingham

Location:

Field-based with hybrid working
Head Office:
Peterborough

Overview
We are seeking an experienced and motivated Area Sales Manager to manage and grow our customer base across the West M4 corridor, covering Reading through to Birmingham. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.
A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.

Key Responsibilities

Develop, manage, and grow a defined sales territory across the West M4 corridor
Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
Work closely with clients to understand technical requirements and provide value-led solutions
Monitor customer spend, margins, and retention, taking proactive steps to address risks
Deliver against agreed KPIs, sales targets, and growth objectives
Maintain accurate records of activity, pipeline, and forecasts
Attend quarterly sales meetings at the Peterborough head office
Work collaboratively with internal teams to ensure excellent customer service and delivery
Friday is generally used as a home office day for administration, planning, and follow-ups Skills & Experience

Proven experience in field sales or area sales management within a B2B environment
Demonstrated ability to build and maintain strong client relationships
Experience managing accounts, controlling spend, and reducing customer attrition
A technical background or strong technical understanding is highly advantageous
Confident selling to SMEs, merchants, architects, and similar customer groups
Strong commercial awareness and ability to work to KPIs
Self-motivated, organised, and comfortable working autonomously
Full UK driving licence

Salary & Benefits

Basic salary: £40,000 per annum
Commission: 15–20% of annual salary, paid monthly in arrears
Company car:
Hybrid vehicle
Family member permitted as a named driver
Fuel card included
Healthcare:
Private healthcare provided
Option to add family members at additional cost
Holiday:
20 days annual leave
Plus 4 days reserved for Christmas shutdown
Additional holiday entitlement awarded based on length of service

Working Pattern

Field-based role with hybrid working
Friday typically used as a home office day
Quarterly travel to Peterborough for sales meetings