Key Account Manager - Cash and Carry

Key Account Manager - Cash & Carry & Wholesale Focus)
Location:
Home based with nationwide travel | Weekly London office presence The Opportunity

This is a newly shaped role within a growing drinks business, created to accelerate performance across Cash & Carry, Wholesale and wider Off Trade sub-channels. While the business is well established in Grocery, there is a clear opportunity to significantly increase penetration and visibility across wholesale routes to market — and this role will lead that charge.

Reporting into the Head of Off Trade, you’ll combine new business development, strategic wholesaler partnerships and hands‑on execution, while also supporting selected Grocery accounts where required.

• Own and deliver the Cash & Carry and Wholesale strategy, targeting improved distribution, rate of sale and brand visibility across the UK
• Build strong relationships with regional and national wholesalers, depot managers and buying teams
• Lead customer planning, pricing, promotional activity and range execution within wholesale accounts
• Support the National Account Controller on key Grocery customers where required, ensuring alignment of strategy and activation
• Work closely with Marketing to deliver effective in‑depot activity, promotions and point‑of‑sale
• Track market trends, competitor activity and customer performance to inform future growth plans
• Prepare accurate forecasts, sales reports and commercial updates for senior stakeholders

• Proven sales experience within Drinks, ideally Beer
• Strong working knowledge of the UK Cash & Carry / Wholesale landscape
• A commercially minded operator with a track record of winning new business
• Confident managing customer relationships end‑to‑end, from negotiation through to execution
• Self‑starter mindset — comfortable working autonomously with national responsibility
• Highly organised, analytical and able to prioritise in a fast‑moving environment
• Passionate about beer and the wider drinks industry
• Full UK driving licence and flexibility for nationwide travel

• A genuinely strategic wholesale role with clear headroom to make impact
• Strong existing Grocery foundation to build from
• High autonomy and visibility within the commercial team
• Competitive package with performance‑related bonus

Please “Apply Now” to be considered.

We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.