Sales Executive - Hospitality Industry

Roommaster (Innquest) Software – UK

Roommaster (Innquest) Software is seeking a highly motivated, results-driven Sales Executive to drive net-new business growth across independent hotels and lodging properties. This role is a critical part of our mission to expand Roommaster’s footprint in the hospitality industry by winning new customers – particularly standalone properties and smaller portfolios that are not part of larger management groups.

We’re looking for a proven closer with a strong hunter mentality, exceptional organisational skills, and a high sense of urgency. You’ll be responsible for proactively identifying, engaging, demoing, and converting new hotel prospects through a combination of outbound efforts, relationship-building, and consultative sales strategy.

As a Sales Executive, your primary responsibility is to generate new logos and grow ARR through outbound prospecting, cold outreach, discovery calls, product demonstrations, and full-cycle deal management. You will be expected to consistently meet or exceed activity KPIs, sales quotas, and performance metrics.

Here is a little window into our company: Roommaster (Inn Quest) Software, the company behind the trusted Roommaster PMS, serves over 5,500 properties globally with innovative, user-friendly hotel management solutions. We help independent hotels and small groups optimise operations, streamline guest services, and drive revenue through our all-in-one PMS, mobile tools, and AI-powered phone agents. Roommaster (Innquest) Software is part of the Aspire Software portfolio, an Operating Group of Valsoft.

Roommaster is positioned for rapid expansion, making this role a key growth opportunity for a driven sales professional.

Our motto is“Be Humble, Stay Hungry!”

The successful candidate will be based anywhere in the UK, working in a remote work model!

• Source and close net-new hotel and lodging clients through targeted outbound outreach, cold calling, emailing, and Linked In prospecting
• Conduct discovery calls and deliver engaging product demos tailored to individual property needs and challenges
• Own the full sales cycle – from prospecting to proposal to close – with a focus on new logo acquisition and ARR growth
• Build and maintain a qualified pipeline of independent property prospects and accurately forecast revenue performance
• Ensure each opportunity aligns with Roommaster’s product capabilities and long-term strategic direction

• Work cross-functionally with Product, Implementation, Marketing, and Customer Success to ensure smooth onboarding and product fit
• Provide valuable insights from the field to help shape go‑to‑market strategies, messaging, and product development
• Represent Roommaster at relevant hospitality trade shows, industry events, and virtual conferences to generate leads and build brand visibility

• Meet or exceed monthly and quarterly sales quotas
  , including metrics for new logos, demo conversions, and ARR targets
• Track all sales activities, opportunities, and outcomes in Salesforce or equivalent CRM tools
• Maintain a high level of daily activity (calls, emails, meetings) consistent with SDR/BDR standards and best practices
• Regularly review and refine outreach strategies to improve lead conversion and shorten sales cycles

• 3+ years of experience in a full-cycle sales role, ideally in hospitality software, SaaS, or property technology
• Proven success in cold prospecting
  , outbound sales, and consistently exceeding performance targets
• Experience demoing software solutions to independent decision-makers, with strong storytelling and consultative sales skills
• Ability to sell to independent hotels, motels, inns, and boutique properties
  , especially those outside of large management groups
• Self‑starter with exceptional organisational skills
  , time management, and follow‑through
• Strong team player with a collaborative mindset and the ability to work cross‑functionally in a remote‑first environment
• Proficiency with CRM systems (Salesforce preferred), as well as Microsoft Office/Google Workspace
• Excellent…