National Account Manager - Trade; RTM

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award‑winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.

Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, Buzz Ballz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Location: UK Home Based – Midlands or South

Our diverse portfolio of award‑winning Sazerac brands includes the UK’s fastest‑growing bourbon brand, Buffalo Trace, the powerhouse brand, Southern Comfort, the hottest shot brand in the UK, Fireball and the extremely successful RTD range of Buzzballz. We are proud to also build partner spirits brands in the UK including the number 1 sambuca, Antica Sambuca and the fastest growing shot brand Tequila Rose.

As a National Account Manager, you will be responsible for developing and executing strategic commercial plans across key Route To Market customers. You will play a critical role in building long‑term partnerships, driving sales, increasing brand visibility, and achieving ambitious volume and profitability targets.

• Account Management:
  Lead the commercial relationships with major RTM customers and a selection of Regional RTM customers
• Strategic Planning:
  Develop and execute annual joint business plans (JBPs) and promotional calendars aligned to Sazerac brand plans, and each customer’s strategy.
• Sales & Forecasting:
  Deliver volume, NSV, and gross profit targets, manage accurate forecasting and demand planning in collaboration with our operations teams.
• Route to Market:
  Manage and enhance relationships with key partners in the Route to Market channel, ensuring strong execution of promotional plans.
• Negotiation & Commercial
  
  Terms:
  
  Negotiate pricing, promotional investment, and commercial terms in line with company strategy.
• Internal
  
  Collaboration:
  
  Work cross‑functionally with marketing, operations, and finance teams to ensure flawless executions.
• Insights & Reporting:
  Utilise data and insights to inform decisions, evaluate performance, and identify new growth opportunities

• Proven track record of managing key national accounts in the RTM channel (e.g. MCW, LWC, Moslon Coors or CMBC).
• Strong negotiation and commercial acumen, with ability to manage P&L.
• Excellent communication, presentation, and relationship‑building skills.
• Self‑starter with a high level of initiative and drive.
• Analytical and insight‑driven, with good understanding of the UK spirit’s market

• Experience in premium spirits, FMCG, or drinks industry.
• WSET qualification or passion for spirits and drinks categories.