Business Development Manager - CRM

Business Development Lead

CRM / Software

Salary: £50,000 – £56,250 FTE depending on experience

Location:

Coventry / Hybrid (West Midlands).

Contract:

Permanent, Full-Time, 37.5hrs a week.

Our client is a boutique professional services firm dedicated to empowering the charity and non-profit sector through expert technical consultancy.

They are seeking an exceptional Business Development Lead to take full ownership of the agency’s sales, marketing, positioning, and strategic partnerships.

Reporting directly to the Directors, you will work as a key member of the senior team, collaborating closely with leadership and senior consultants to elevate company visibility and drive mission-aligned growth across the sector.

You’ll have the option to work from their Coventry office full-time, or a blend of office-based and remote working as suits you.

Why this job?

Mission-critical impact:
Their customers are all charities and NGOs—you’ll get to build your career while having a genuinely positive impact on the world.

Relationship over transaction:
They prioritise depth over breadth. You’ll be encouraged to find the right fit for the business, rather than just hitting a sales quota.

Ownership:
This role will lead their customer engagement and marketing strategy, with the freedom to shape how the company tells its story to the sector.

Consultative & creative:
The company doesn’t sell the same product over and over. You’ll spend your time listening to prospects, decoding their challenges and collaborating with consultants — some of the top in the industry — to creatively form solution proposals.

Responsibilities

Marketing strategy & execution:
You will proactively work to increase the company’s visibility and recognition across the sector. Your goal is to move the company from being a "best-kept secret" to a recognised authority and sought-after partner for non-profits. You'll design and own our marketing strategy that sells results, not just skills. You'll coordinate the execution of that strategy, partly yourself and partly with internal and external resources.

You’ll oversee case studies and digital content that reflect our specific technical prowess.

Networking & public voice:
You will be a voice for the company in key networking spaces and forums, building genuine connections with charity leaders and stakeholders. You will actively look for opportunities for yourself or our key staff members to be a voice in the non-profit space, whether through speaking engagements, panel discussions, or high-level networking. You will ensure our voice is heard within the sector, whether that be in-person or digitally through professional online networks (e.g. Linked In).

Own & expand the pipeline:
You’ll be responsible for both the growth and health of the sales pipeline—from active lead generation, both with existing clients and identifying new prospects, to managing initial enquiries and qualifying prospects against budget, authority, need, timeline and values. You will ensure potential customers have a great experience, including meeting prospect-imposed timelines (eg. RFPs). You will manage effectively the information within systems relating to sales activity so that everyone involved has up-to-date information to hand.

Consultative discovery:
You will lead initial sales calls and discovery sessions to build genuine rapport with prospects. You will be responsible for uncovering not just their technical requirements, but their underlying motivations and pain points—identifying the "unsaid" factors that will allow them to say 'yes' to a long-term partnership. You'll know when to bring in technical specialists into support sales calls.

Proposal & pitches:
You’ll lead the creation of high-quality, narrative-driven proposals, ranging from short one-page documents to rich in-depth formal proposals (eg. RFP responses). You’ll collaborate with the senior technical team to translate "tech-speak" into client empathy and clear commercial value.

Vendor & partner relationships:
You'll co-manage our strategic relationships with key partners such as SaaS vendors and other agencies, developing and maintaining these relationships to ensure we…