Regional Sales Manager - South West

The Role

We are seeking a driven and commercially focused Regional Sales Manager to develop and grow our presence across the South West region.

This is a field‑based role focused on winning new business, developing long‑term customer relationships, and driving sustainable revenue growth. You’ll work closely with sales, marketing, and technical teams to ensure a seamless customer experience.

• Key account management of existing customers.
• Identify, target, and win new business across the region.
• Develop and manage a strong pipeline of opportunities.
• Build long‑term relationships with customers and key stakeholders.
• Re‑engage and grow existing and dormant accounts.
• Deliver sales growth in line with revenue and profitability targets.
• Conduct customer meetings (face to face and virtual).
• Prepare and present quotations and proposals.
• Negotiate pricing in line with company guidelines.
• Provide first‑line technical support and product training.
• Work collaboratively with internal teams to onboard new customers.
• Support regional marketing campaigns and initiatives.
• Monitor market trends and competitor activity.
• Produce sales forecasts and reports for senior management.

• Proven experience in a field sales or business development role.
• Strong industry knowledge of access automation (gates, barriers, bollards, doors).
• Understanding of emerging technologies (e.g. access control, ANPR) is advantageous.
• A proactive, self‑motivated approach with a strong drive to win new business.
• Excellent communication, negotiation, and relationship building skills.
• Ability to understand customer needs and deliver tailored solutions.
• Strong organisational and planning skills.
• IT proficiency (Microsoft Office and CRM systems).

• A mix of field‑based, office, and home working (typically 1–2 days WFH).
• Regular travel across the South West region.
• Occasional overnight stays.
• Time spent at head office working with technical, logistics, and finance teams.
• Attendance at exhibitions, customer events, and training sessions.

• Preferred candidate location:
  Hampshire region.
• You will be expected to always represent the company professionally.
• Flexibility to support wider business needs as required.