Area Sales Manager

## Area Sales Manager UKApplylocations:
United Kingdom - Dunstabletime type:
Full time posted on:
Posted Todayjob requisition :
REQ
51528
** Summary of the Role
** We are looking for an
** Area Sales Manager
** to strengthen our technical sales capability across the UK. In this role, you will manage a defined territory, engage with customers across a variety of industries, and deliver solution-based sales with a strong hands-on technical approach. You will play a key part in building customer relationships, supporting complex applications, and driving revenue growth.

This is a field-based, customer-facing role suited to someone with both commercial drive and technical curiosity.
** Role and Responsibilities
*** Develop and maintain a detailed territory plan, reviewing progress regularly with the Regional Manager
* Identify and engage prospective customers, building strong relationships to generate new business and repeat opportunities
* Assess customer needs and recommend appropriate products and system solutions, including handling complex application enquiries
* Work closely with customers to define project scope, complete application questionnaires, and coordinate approval with Technical teams
* Prepare system proposals in collaboration with the Regional Systems and Application Manager and record opportunities in the CRM system
* Lead solution-based sales processes from initial customer engagement through to project delivery and follow-up
* Negotiate pricing and delivery terms within defined authority levels and close sales agreements to meet revenue targets
* Maintain customer relationships throughout project life cycles to ensure delivery is on time, within budget, and meets specifications
* Provide regular pipeline updates, sales forecasts, and activity reports, ensuring accurate data within CRM systems
* Participate in trade shows and support marketing activities within the territory
* Collaborate with internal stakeholders, including technical, finance, and accounts receivable teams, to ensure smooth order execution
** Skills and Qualifications
*** Diploma or degree in Engineering (Mechanical / Polymer or similar), or equivalent practical experience
* Strong technical aptitude and an engineering mindset
* Hands-on approach; comfortable working with and demonstrating technical equipment
* Customer-facing experience with confidence in presenting solutions to clients
* Willingness to travel in a field-based role
* Experience in B2B sales, preferably within capital equipment or technical sales
* Strong communication and negotiation skills
* Fluent English language skills
** Preferred Skills
*** Experience in manufacturing or process-driven environments (e.g., medical devices, automotive, electronics, aerospace)
* Exposure to adhesives, fluid dynamics, or dispensing technologies
* Experience using CRM systems and business tools such as SAP, Power BI, or Microsoft Office
* Additional European language skills
** Travel
* * This role requires approximately
** 50–60% travel
** across the UK.
** Benefits
* * We offer a flexible work schedule, a comprehensive benefits package, and opportunities for growth and development. Our benefits do further include:
* Company car included
* Hybrid working model (field-based with home/office flexibility)
* Opportunity to work across a diverse range of industries and applications#LI-CK1
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