Associate Sales Development Representative
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-07-02
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Sales
Sales Development Rep/SDR, Business Development, Sales Representative
The Associate Sales Development Representative (SDR) is a junior role for an individual who is looking to start or grow their sales career. The role’s main responsibility is finding and qualifying leads by prospecting for business opportunities within new and existing clients. This position cultivates and nurtures prospects to move them from unidentified leads to scored leads with an appointment to talk with an Account Executive.
The Associate SDR utilizes outbound phone calls, email, video, and social media to reach decision makers within predefined targets, developing ongoing relationships with contacts by providing value in every interaction while maintaining high product competency and oral and written communication.
- Make outbound phone calls to customers and prospects to set appointments for sales teams.
- Identify, generate, and qualify new sales leads through customer analytics, predictive marketing processes, and existing customers.
- Explain the benefits of Thomson Reuters products and services to potential clients in a concise manner that creates further product curiosity.
- Prospect new customers and leads assigned as part of a pooled resource group.
- Understand specific customer archetypes and needs that are most prevalent within the subsegment and territory.
- Acquire contact data for prospect identification.
- Create and run sales campaigns, including sequenced emails to generate new sales opportunities.
- Utilize social media platforms to connect and further score potential leads.
- Pilot new sales enablement tools.
- Track key goals: volume of pipeline generated, number of appointments set, value of total pipeline created, total revenue of deals closed from appointments set, and lead to response time.
- Bachelor’s degree appreciated, but not required.
- Experience with Microsoft Excel (maintain complex spreadsheets) and (CRM) and other Sales Development tools.
- Strong communication and relationship‑building skills.
- Proficiency in Microsoft Office and web‑based technology.
- Experience or knowledge in data analysis, business processes, and sales technology.
- Comfortable with outbound calls and prospecting.
- Hybrid work model: flexible hybrid working environment (2‑3 days a week in the office depending on the role) with seamless digital and physical connectivity.
- Flexible work arrangements, including work from anywhere for up to 8 weeks per year to support personal and professional responsibilities.
- Career development and growth through continuous learning, skills development, and an AI‑enabled future focus.
- Industry‑competitive benefits: flexible vacation, company‑wide mental‑health days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial well‑being.
- A culture of inclusion, belonging, flexibility, work‑life balance, and core values that prioritize customers, competition, innovation, speed, and teamwork.
- Social impact opportunities, including paid volunteer days off and ESG initiatives.
Thomson Reuters informs the way forward by bringing together trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions and pursue justice, truth, and transparency.
EqualEmployment Opportunity
We seek talented, qualified employees in all our operations worldwide, regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizenship, veteran status, or any other protected classification under applicable law. Thomson Reuters is a proud Equal Employment Opportunity Employer providing a drug‑free workplace. We also make reasonable accommodations for qualified individuals with disabilities and sincerely held religious beliefs in accordance with applicable law.
More information on requesting an accommodation can be found at
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