Business Development Manager Products EMEA

Business Development Manager – New Products EMEA

The Business Development Manager New Products EMEA is accountable for accelerating the commercial success of newly launched and priority products across the region. The role owns the end‑to‑end business development cycle for NPIs from market readiness and early adopter activation to pipeline build, conversion and scale‑up. It acts as the growth engine between Product, Sales, Marketing, Applications and Service to ensure new products transition rapidly from launch to material revenue contribution.

The position reports to the GM Commercial Growth EMEA.

• NPI Commercial Strategy & Pipeline Management: Drive regional business development for new products, translate launch goals into actionable country plans with clear targets, and build/accelerate a robust NPI pipeline.
• Early Adopter & Lighthouse Account Activation: Identify, secure, and successfully convert initial early adopter and reference accounts to ensure visible and scalable first wins.
• Cross‑Functional Launch Orchestration: Coordinate with internal teams (Marketing, Applications, Service, Supply Chain) to ensure comprehensive readiness, training, and smooth go‑live execution for product launches.
• Sales Force Empowerment & Deal Support: Collaborate with Marketing to equip country sales teams with essential tools, value propositions, and support for priority NPI deals to enhance win rates.
• Market Feedback Integration & Scalable Execution: Capture structured market feedback to influence product roadmap, pricing, and go‑to‑market strategies, and drive transition from pilot wins to repeatable, scalable adoption across countries.

• Possess a bachelor’s degree in Business Administration, Marketing, Finance, or a related scientific or technical field.
• 8+ years of experience in business development, strategic sales, or product commercialization.
• Proven track record of launching and scaling new products in diagnostics, medtech, or life sciences.
• Fluency in English is required; additional EMEA languages are a plus.
• Must be able to travel within the EMEA region.

Beckman Coulter Diagnostics offers a comprehensive benefits program, including health care, paid time off and flexible remote working arrangements for eligible roles. This position is eligible for remote work.