Remote Partner Sales Manager

Hi, we’re Penfold - we’re on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging!

There’s over a trillion pounds in UK pensions, but the industry is full of traditional providers with outdated products and poor customer service. Penfold is dragging the pension industry out of the dark ages with a platform built on modern technology. We’re demystifying pensions to make pension saving easy, accessible and engaging.

We’re a focused team of 70 based primarily across London and Tallinn, and have raised significant funding from some of the most successful Fin Tech investors in the world. We manage over £1bn of pension assets for over 100,000 savers and thousands of businesses, and we’re growing rapidly every month. Our team is focused on building an amazing pension experience for our customers.

As we scale, we’re strengthening our Partner Sales team to unlock significantly more growth from the accounting firms we already work with.

As a Partner Sales Manager, you’ll be responsible for educating and growing our channel of accounting partners, with a clear commercial focus on driving new client onboardings from existing firms.

This is a quota-carrying, field-oriented role, suited to someone who has sold successfully to accountants before and enjoys building strong relationships that convert into consistent deal flow. You’ll spend significant time meeting accountants face-to-face, attending events, and positioning Penfold as the pension solution that helps firms streamline day-to-day processing and spend more time on high-value client work.

This is not a support role. You’ll own revenue targets and be accountable for performance across your partner portfolio.

• Own a portfolio of existing accounting firms and grow client onboardings from them
• Increase penetration within firms by placing Penfold with more of their clients
• Consistently hit or exceed monthly and quarterly commercial targets
• Reactivate dormant or underperforming partners and reignite deal flow

• Recruit new stakeholders within accounting firms (partners, managers, payroll teams)
• Educate firms on Penfold’s proposition and how it benefits both their practice and clients
• Position Penfold as a solution that streamlines pension processing and reduces admin
• Help firms move away from compliance-heavy workflows towards more efficient processes

• Develop strong relationships with firm owners and senior decision-makers
• Act as a commercial partner and trusted advisor, not just a product contact
• Be highly visible and proactive across your territory
• Represent Penfold confidently within the accounting community

• Spend significant time meeting accountants in person
• Attend and represent Penfold at accounting events, roadshows and conferences
• Organise and host coffees, lunches, drinks and small partner events
• Build a strong personal brand with accountants

• Maintain accurate pipeline management and forecasting in the CRM
• Share insights from partner conversations with Product, Marketing and Sales
• Help refine partner messaging, enablement and go-to-market strategy
• Continuously improve how we work with and sell through accountants

This role is ideal for someone who is commercially driven, relationship-oriented, and motivated by winning deals, and who thrives in a field-based role where success is built on trust, presence and persuasion.

• Proven experience selling to accounting firms
• Track record of hitting or exceeding commercial targets
• Experience recruiting, educating and growing accounting partners
• Confidence working with senior stakeholders and firm owners
• Comfortable owning a territory and being accountable for results

• Experience selling Fin Tech, SaaS, payroll, pensions or financial services
• Familiarity with regulated or trust-based products (e.g. Pensions, Investments, Payroll, Financial Services)
• Experience working in a scale-up or high-growth environment
• Existing network within the…