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Account Executive

Remote / Online - Candidates ideally in
Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: Matched
Remote/Work from Home position
Listed on 2026-08-01
Job specializations:
  • Sales
    Business Development, B2B Sales, Sales Representative, SaaS Sales
Job Description & How to Apply Below

Industry: Fin Tech SaaS

WHY: Recent significant investment and a fantastic company and product reputation

  • Do you have longevity and proven ability within a business development role?
  • Have you sold into mid-market accountancy firms?
  • Are you an experienced SaaS sales professional?

The company are a leading Fin Tech Software Company, experience huge growth. A multi award winning business across multiple categories their solutions are mainly aimed at the UK accountancy and finance office market. Following significant investment they are currently scaling and looking for an Account Executive to join their already well-established sales function to help grow and develop their customer base.

As a disrupter in the industry, they are currently growing at an exceptional pace and can offer short-term and long-term progression and development opportunities.

This role is a new business role where you will be responsible for net new business customers with the support of marketing and a dedicated SDR. This role is to focus on larger firms where a consultative approach is essential and the ability to discuss a suite of solutions. You will define and execute sales strategies with a focus on the UK market across an established region.

This is largely home home based position with occasional visits to customer site and the office so you can be based anywhere in England. You will need to have a background selling SaaS into accountancy firms with a solid knowledge around Tax and Accounting.

Responsibilities:
Business Development Manager

  • Having a focused GTM strategy with an aim to target net new customers
  • Prospect and win new business customers through consultative selling techniques
  • Develop strong relationships at all levels, identifying key decision makers and influencers
  • Work closely with marketing and your assigned SDR to focus new business outreach
  • Utilise Salesforce to manage your pipeline, and to allow effective reporting
  • Take full accountability for defined targeted customers, using metrics to monitor performance and understand results and drivers of performance
  • Collaborate closely with other team members
  • Key measures of success are, new customer growth and revenue growth
  • You will lead the sales strategy in your region
  • Attend industry relevant events to network and increase company profile

Qualifications:
Business Development Manager

  • At least 3 years in a Business Development role
  • Experience of selling Accountancy Software, Tax Software, Accountancy Services, Payroll Solutions
  • Experience with selling solutions with focus on value in a consultative manner
  • Entrepreneurial mindset with the excellent communications skills at all levels
  • Gravitas/Presence - demonstrates credibility and confidence
  • Ability to manage pipeline in timely effective manner
  • Proven track record of over achievement in sales
  • Customer Empathy - curious and genuinely wants to ease their pain points
  • Strategic thinker - with the ability to come up with an effective plan for tackling assigned territory, and see how that fits into the overall UK strategy
  • Ability to think about the overall team success not just your own
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