Sales Development Representative

Job Title:

Sales Development Representative - UK

Sales / Opentrons

Reports to:

Associate Director, Service Sales & Customer Support

Direct Reports:
No

Job Code: SMB

Location:

Remote in United Kingdom*

• Must reside in and be authorized to work in the UK

Opentrons Labworks, Inc. is a disruptive life science company based in New York City, leveraging its integrated lab platform to supercharge the pace of innovation in research and healthcare. Through Opentrons Robotics, thousands of institutions are automating lab operations with flexible, easy-to-use liquid handling lab robots. With our own cutting edge R&D, biopharma and biotech at large can also benefit from our world-class genome-scale cell engineering solutions.

The Sales Development Representative (SDR) is a key member of our sales team, responsible for converting leads into potential sales. This SDR will receive leads coming inbound to our website via email, live chat, and inbound calls. They will also learn to use tools allowing them to research new leads independently. They will work in a team environment to foster relationships with clients and schedule meetings for Automation Sales Executives (ASEs) to demonstrate the Opentrons technology and automation solutions.

Their day to day will include responding to potential client inquiries, managing our live chat and phone lines, as well as supporting administrative responsibilities for pipeline creation. They will join product demonstrations to learn about Opentrons robotics, as well as learn from more senior sales team members. This role works closely with marketing and sales teams to grow the business, and provides an excellent foundation for a career in marketing or sales.

This is a full-time, remote position working UK hours in order to provide timely support to customers in/near the UK and EU. The SDR UK reports directly to the Associate Director, Service Sales & Customer Support.

• Pre-qualify leads considering a robotics purchase, and sign them up for a product demonstration with an Automation Sales Executive
• Be a subject matter expert on Opentrons value proposition and automation solutions
• Remain on-call for phone and live chat inquiries during business hours
• Strategize with marketing stakeholders to improve live chat and chat bot playbooks
• Perform outbound selling activity against inbound lead pipeline
• Maintain benchmarked daily, weekly, and monthly activity metrics and key performance indicators
• Qualify potential customers as sales opportunities based on level of interest, scientific application area, and other provided criteria
• Support Automation Sales Executives as part of the selling team
• Develop, test, and iterate sales cadence messaging and objection handling across multiple sub-industries and personas
• Experiment with new means of communication including personalized video messages

• Undergraduate degree required, preferably in Biology, Chemistry, Business or related field

• Prior experience in a similar sales support role with a track record of achieving sales quota preferred
• Prior experience with prospecting and cold calling preferred
• Prior experience with CRM and other sales software (e.g. Salesforce, Hubspot, etc.)
• At least 1 year prior experience in life sciences, laboratory work, or robotics strongly preferred

• Excellent communication and negotiation skills, happy to speak with new people
• Strong writing and research skills
• Highly organized and process-oriented

• Work is to be performed in a home office work environment
• Fast-paced environment with a high volume of tasks to be completed daily
• Prolonged periods of sitting at a desk and working on a computer
• Occasional travel for team development and event support

The pay range for this position at commencement of employment is expected to be between £35,000 - 50,000 GBP per year plus commission; however base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and years of experience. We typically target mid-range for well-qualified…