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Head of Sales

Remote / Online - Candidates ideally in
Widnes, Cheshire, WA8, England, UK
Listing for: Dovetail Recruitment Ltd
Remote/Work from Home position
Listed on 2026-08-10
Job specializations:
  • Sales
    B2B Sales, Account Manager, Wholesale
Salary/Wage Range or Industry Benchmark: 90000 - 130000 GBP Yearly GBP 90000.00 130000.00 YEAR
Job Description & How to Apply Below

Head of Sales| FMCG | B2B Sales | Food service | Wholesale | Retail

Hybrid Working (1 day in the office near Liverpool, 4 from home)

Most sales roles ask you to hit a target. This one asks you to build something.

You'll work with a huge array of FMCG products across food and non-food
, and take ownership of implementing new business development across food service, wholesale, retail and distribution. You'll also have the freedom to decide how you grow it. The strategy isn't handed to you. You'll shape it.

You'll inherit a handful of customers with genuine growth potential, while focusing on winning new B2B business
. With a huge FMCG product range behind you, you'll be able to recommend alternative products, solve supply challenges, maximise margins and uncover opportunities that competitors simply can't.

And this isn't where it stops.

As the business grows, so will your role. You'll have the autonomy and budget to recruit, develop and lead your own sales team, giving you the chance to create the culture and performance standards you believe in. This is a brand new role in the business, and you decide where it leads.

As Head of Sales you'll be:

  • Winning new business across food service, wholesale, retail and/or distribution.
  • Growing existing accounts through commercial account management.
  • Identifying opportunities to maximise sales, increase profitability and reduce waste through alternative product solutions.
  • Negotiating profitable deals while protecting margins.
  • Building and leading a high-performing sales team as the business expands.

You’ll bring:

  • A proven track record of winning new B2B business.
  • Experience selling FMCG products (non-negotiable)
  • Previous success selling into food service, wholesale, retail or distribution.
  • Experience leading or mentoring a small sales team.
  • Strong commercial acumen that goes beyond simply closing deals.

If you’re looking for another sales management role, this probably isn’t it.

If you’re looking for the opportunity to build, influence and grow a sales function with genuine autonomy, this Head of Sales role could be the one for you.

  • Bonus
  • Annual salary reviews
  • 25 days holiday per annum, increasing to 27 days after 3 years’ service and 30 days after 5 years’ service
  • Able to buy additional holiday
  • Medical cash plan and access to mental health support
  • Flexible hours and work from home available to all staff with an office presence ideally once a week
  • Great learning and development and progression opportunities
  • Yearly bonus structure (based on company targets)
  • Enhanced Maternity and Paternity Leave
  • Generous Company Sick Pay
  • Pension Scheme Contribution
  • Social events run by our inhouse Social Team
  • Cycle to Work scheme
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