Sales Executive

Job Description

Sales Executive - Key Food service Accounts

North London (Hybrid - office collaboration, remote working, & customer visits)

£30k - £40K (DOE) + KPI Personal Performance Commission

About the Role

Are you early in your B2B sales career and ready to step up into key account management within the booming international food sector?

We are representing a leading importer and distributor of authentic Asian Foods, supplying many of the UK's best-known restaurants, retailers, and wholesalers.

As a Sales Executive
, you will take ownership of a healthy inherited portfolio of key food service customer accounts-focusing significantly on chain restaurants. This role is a dynamic mix of warm account management and commercial business development. You will guide food projects from initial concept and menu development through to product launch, building long-term commercial relationships with head office decision-makers while driving profitable growth.

Key Responsibilities

1. Account Management & Customer Development

• Day-to-day management and nurture of an established base of key food service and chain restaurant accounts.
• Conduct face-to-face meetings, business reviews, and menu pitches at client Head Offices to expand product listings and profitability.
• Support annual pricing reviews, commercial agreements, and customer proposals.

2. Commercial & Project Coordination

• Coordinate commercial projects end-to-end-working with Internal Purchasing, Marketing, Technical, NPD, and Supply Chain/Logistics teams.
• Deliver against agreed sales, margin, and volume targets; analyse trends, prepare forecasts, and ensure stock availability for major promotions.

3. Representation & Service Excellence

• Attend trade exhibitions, customer tastings, and industry food events across the UK.
• Deliver exceptional customer service, managing commercial administration and listing setups accurately.

Your Skills & Experience

• Prior experience in B2B sales, account management, or a customer-facing commercial role
• Strong communication, project management, and numeric skills (proficient in Excel).
• Full UK driving licence with willingness to travel to customer Head Offices and events.

• Background or passion for the food industry, (passion for Asian food ideally)
• Familiarity with ERP systems (e.g., SAP).